george fandos

George Fandos is the Managing Partner of The James Agency, a business consultancy that helps startups and established B2B businesses innovate and bring new ideas to life. They offer strategies, plans, and hands-on assistance for operations, pricing, financial modeling, and more. 

George has over 30 years of experience as a customer-facing executive and strategic consultant. He brings a unique combination of strategy and practical execution to every situation. In addition to his work at The James Agency, George currently holds executive and leadership roles at Pixmettle, Achieve Health Management, and Blackstone and Cullen.

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In this episode…

Many new companies fail. Sometimes, it’s just the market or the competitors — but more often, it has to do with how a founding team gets started. So, how can you avoid common pitfalls and find success when establishing your business? 

George Fandos has been helping startups and B2B businesses launch, expand, and thrive for over 10 years. He teaches new companies to define their purpose, fully understand their customer, target their marketing, and so much more. Learning all of these new skills can seem daunting, but George explains that you don’t need to know everything — you need to know where to find the answer. 

On this episode of the Gain Traction Podcast, Neal Maier sits down with George to discuss key principles of building a startup, including strategies for marketing to your ideal customer, how to define your business, and why a work-life balance is necessary. Stay tuned!

Here’s a glimpse of what you’ll learn: 

  • George Fandos describes his career path
  • What factors should you consider when starting a new company? 
  • The importance of defining your business’ purpose
  • How to fully understand your customer 
  • Advice for startup founders: find a passionate balance and don’t be afraid to ask questions

Resources Mentioned in this episode


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