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On this episode of Gain Traction, Neal Maier welcomes Sonny for a conversation about all the ways the tire and auto repair industry benefits when its employees receive stellar training. Sonny shares how he came to appreciate the benefits of training, how it makes customers feel more comfortable, and why employees feel great about their jobs when they are well-trained. He also reveals which 1980’s TV show led to him being called “Sonny” instead of Robert. Don’t miss it!