tricia sauls

Tricia Sauls is the Executive Director of Automotive Service and Tire Alliance (ASTA). Her breadth of experience lays within the fields of data management, finance, and branding, specializing in social media and creative marketing. Previously, she was the Office Admin of Marketing for Unity of the Triangle and a Project Manager for Atlanta Business Technology. 

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In this episode…

It’s easy to feel isolated as a small business. Day after day, you see huge companies reaching new pillars of success and wonder, “Will I ever get there?”

The truth is, people at the top got “there” by supporting each other. Successful people band together with ideas to make things happen. While you certainly can accomplish great feats on your own, it doesn’t happen as easily when you’re forced to wear too many hats. When you join a group where everyone is excited to see new ideas come to fruition, you’ll find yourself growing in ways you never thought were possible.

On this episode of the Gain Traction Podcast, Neal Maier sits down with Tricia to discuss how the Automotive Service and Tire Alliance (ASTA) is building up the automotive community. Tricia talks about the merger between IGONC and NCTDA that created ASTA, the organization’s main goals, and their mutually beneficial apprenticeship program.

Here’s a glimpse of what you’ll learn: 

  • Tricia Sauls discusses the benefits of the merge between IGONC and NCTDA
  • Goals of the newly-formed Automotive Service and Tire Alliance (ASTA)
  • Tricia describes the win-win results of ASTA’s apprenticeship program
  • How ASTA is building up the automotive community

Resources mentioned in this episode:


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