Connecting the Automotive Industry One Story at a Time

 
Gain Traction Podcast
 

The Gain Traction Podcast was created with one simple goal: to bring the tire and automotive worlds closer together by highlighting the people who make it all happen. From shop owners and technicians to industry leaders and innovators, we explore the stories, struggles, and successes of those driving this business forward.

Created by the team at Tread Partners, a marketing agency built exclusively for tire dealers and auto repair shops, Gain Traction goes beyond marketing trends. It’s a conversation with the people in the trenches, turning wrenches, building businesses, and making a lasting impact on their communities.

 
, Host
Host Mike Edge

Mike Edge Host

Mike Edge, host of the Gain Traction Podcast (the exclusive podcast for Tire Business, the leading tire publication), is entering the podcast’s 4th year. He also leads Tread Partners in Strategic Partnerships. Mike has been involved in internet marketing since 2001 and automotive aftermarket marketing since 2003.

Mike loves the tire and auto repair space and especially enjoys getting to know and interviewing his podcast guests. His goal with the podcast is to lift the industry up by highlighting the individuals who make it work. For Mike, it is about “connecting the industry.”

Married with five children and several grandchildren, Mike has been involved in multiple civic and charity organizations in his community for many years. Nothing is more fun for him than Friday Night High School Football. Mike also enjoys good food, drinks, and conversations with good people.

 

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