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Episode 206

Gianluca Grioni and Clint Young

SEMA 2025

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Gianluca Grioni is the Vice President of Sales for Momo Tires USA and brings decades of global experience to the automotive industry. Originally from Italy, he began his career in 1997 as a test driver and went on to spend 22 years with Pirelli before joining Momo. Today, he oversees Momo’s growth across the U.S., Canada, and Mexico, guiding distribution strategies, brand development, and the company’s expansion following its recent shift to full brand ownership. His background in motorsports, product testing, and international marketing gives him a unique perspective on building a European-rooted brand in the American tire market.

Clint Young is the President and COO of Point S Tire & Auto Service USA, leading one of the industry’s fastest-growing dealer networks. Under his leadership, Point S has expanded to hundreds of rooftops across 39 states while also contributing to global growth across 51 countries. Clint oversees national operations, dealer support, and strategic initiatives, including new marketing programs set to roll out in 2026. Known for his energetic, people-first leadership style, he brings decades of experience in retail operations and continues to champion strong relationships, brand unity, and long-term growth for independent tire dealers.

In this episode…

The final installment of the SEMA roundup series closes out SEMA 2025 with two standout conversations, each offering a different window into how brands grow, adapt, and stay connected in a rapidly changing industry.

Mike begins with Momo Tires, where Gianluca Grioni shares the brand’s surprising motorsports origins and how a Formula 1 driver’s custom steering wheel sparked the company’s legacy. Gianluca breaks down Momo’s entry into the U.S. market, their distribution strategies, and how the brand is positioning itself for bigger growth after taking full ownership of its product line. His perspective blends heritage, product knowledge, and a clear vision for the U.S. tire landscape.

Later, Mike sits down with Point S President & COO Clint Young for an energetic, wide-ranging discussion on national and international expansion, dealer support, and the company’s new marketing programs rolling out in 2026. But as always with Mike and Clint, the conversation naturally moves into real life; cold plunging, sports injuries, rugby, family moments, revealing the personality behind the leadership and giving listeners the kind of authentic, unfiltered stories you only get at SEMA.

This episode closes out the SEMA roundup series with candid conversations, unexpected moments, and a clear reminder that every brand is driven by the people behind it, a fitting finish to our time on the floor at SEMA 2025.

Here’s a glimpse of what you’ll learn:

[00:39] How Gianluca Grioni began his career as a test driver before moving into global sales
[02:15] The surprising F1 story behind the creation of the first Momo steering wheel

[04:42] How Momo Tires built its U.S. distribution and what dealers should know

[08:30] Why Momo’s shift to full brand ownership is a game-changer for growth

[09:41] Clint Young on Point S’s rapid expansion across 39 states

[11:10] How international growth strengthens Point S’s buying power

[13:20] The importance of partnerships and brand unity for a national dealer network

[17:58] Cold plunges, sports injuries, and the life stories behind industry leaders

[21:14] Why genuine relationships still drive dealer success at SEMA

Resources mentioned in this episode:

Quotable Moments:

“Passion is where everything starts, sometimes even with a steering wheel you build yourself.”
“Growing a brand in the U.S. means listening to the dealers first.”
“If you’re not moving forward, you’re losing leverage.”
“Cold plunges, sports, the injuries; it all connects back to discipline.”
“SEMA reminds us the industry still runs on genuine conversations.”

Action Steps:

Explore emerging brands at SEMA – Even established markets have room for fresh product lines and competitive positioning.
Strengthen local partnerships – Strong dealer relationships remain a major advantage for both new and established brands.
Stay consistent with brand messaging – As seen with Momo and Point S, clarity and identity help brands grow nationally.
Invest in community and network building – Personal connections still move the market, especially at events like SEMA.
Embrace cross-industry insights – Lessons from sports, discipline, and daily routines often translate directly to leadership.

Transcript

00:00
So he actually created his own steering wheel and he started to win races and other driver from the paddock said, oh, I’m interested on. On your steering wheel. And he said, okay, I will make you one. And that’s how we start the business.

00:13
The biggest thing that I like that we do and we didn’t know we did this. You just kind of start out like Columbus did. Right. We’re just going across the ocean.

00:22
Yeah.

00:22
And you just, you know. But we ended up. We see that, we connect the industry. Welcome to the SEMA Roundup 2025. The G podcast had the privilege of interviewing many people out at sema. This episode is brought to you by TREAD Partners and our media partner, tire business. All right, folks, I’ve got John Luca Brioni. I didn’t mess up.

00:44
That’s correct. That’s correct.

00:45
Perfect. I did it. Great. With Momo Tires usa. You live in the Atlanta area. Rome.

00:52
But you travel all over the U.S. canada, Mexico.

00:57
Yeah. So I welcome you to the Gain Traction podcast.

01:00
Thank you very much. I’m really glad to be here.

01:02
So you’re originally from Italy?

01:04
I’m originally from Italy. I’ve been working in the industry since 20. No, 1997. That’s when I started on.

01:15
You got a little bit of experience.

01:16
Yeah. And I did kind of all different type of position, starting as a test driver.

01:23
Oh, nice.

01:23
Yeah.

01:24
And then ending up in the marketing.

01:26
But you worked for Pirelli.

01:27
I worked for pirelli for exactly 22 years.

01:31
Wow, that’s awesome. And then you fell in love with an American, right?

01:34
I did, I did. And it’s so funny because she’s from Rome. Where?

01:38
Rome, Georgia.

01:38
Rome, Georgia. And when I said that I’m married with somebody from Rome they think is Rome, Italy. And then I said, no, Rome, Georgia. And they all like, oh, that’s.

01:47
That’s great.

01:48
That’s the. Is the story.

01:50
Well, tell us a little bit about Momo Tires. First of all, I think your name’s cool.

01:54
No, thank you so much. So Momo is a brand that actually was born in 1964. So the brand was born by this gentleman’s F1 driver called Gianpiero Moretti. And he didn’t like the steering wheel that was provided to him, so he actually created his own steering wheel and he started to win races and other driver from the paradox said, oh, I’m interested on your steering wheel. And he said, okay, I will make you one. And that’s how he started the business. So. And the name Momo comes from moretti Mo and Monza. That is the racetrack from Italy that he was coming from. And so more from Moretti and more from Monza. And that’s what Momo comes from.

02:41
Perfect. I like it. Yeah, it’s. But it’s easy to remember. So you guys. But then what was it? 2012, you. You got into tires.

02:50
So in 2012 they decided to also create a tire division for the Momo brand.

02:55
Yeah.

02:56
And that start in. In Europe.

02:58
Okay.

02:59
And in 2017, they wanted to start a operation in the US market and that’s when it started.

03:08
Okay. So you’re here in the United States. You’re the vice president of sales, is that right?

03:13
Correct.

03:13
Yes. So I’m just thinking out loud because we are a lot of our listeners. Our primary base of listeners is tire dealers, store operators, owners, you know, the counter sales reps. If they’re interested in learning more about Momo tires, where do they go online?

03:31
So we have a website, Obviously that is momotire.it right now.

03:40
Yes.

03:40
And we are working for a specific one that is going to come out this year for momotire.com just to give you a little bit of background. Until a few months ago, were licensee the Momo name. And in March of this year our company bought the brand. So now we own the Momo brand. And actually there was an article on tire business about this.

04:14
Yes.

04:14
So now. And that’s why now we gonna. We add some difficulty and have some different websites because now we just change of our owners. And so now we’re gonna create our own momotire.com in the US let’s say.

04:32
Somebody’S listening and says, yeah, I might, you know, I might try a set or two and see if I can sell them or whatever. Where. Where would they go for distribution to pick the tires.

04:41
So we have local distributor throughout the United States and we have also some nationwide distributor. We gonna help them now come out with a campaign where they can easily find through our social media, find the exact dealer that they can find through the country.

05:01
Are you at liberty to name a few of those distributors?

05:03
Well, we have a big distributor in. It’s called Discount Tire center in California. They have multiple store and they also operate on the wholesale side as the tire network.

05:16
Is that the end on ends?

05:17
Correct, that’s the Andon. Yes, that is one. They are. They. I have to say that they are the one that they believe on the brand straight away. And they since 2018, they’ve been a big partners of ours.

05:29
That’s awesome.

05:30
And we keep growing and we keep developing the program with them.

05:34
So what about on towards the east? Anybody stand up?

05:37
We have other distributor in. In the south of southeast, in Miami. We have some distributor in Tampa now we have also a few that we are starting to introduce in the northeast. So this year was like the year where we decide that we need to increase our distribution. And that is why, because we did some strategic change and partner with some manufacturer, and now we are feeling that we have the right product for this country and we have also the right availability for this product.

06:19
Awesome.

06:19
And that’s why we want to try to find some partnership with some new distributor. And we feel that now in 2026, we’re going to go out and try to find a lot of partners that they want to work with us. So we feel that we have the range now for the US and we have also really good production behind us that can back this up for us.

06:45
Okay. So Lomosa company, but you make your tires in a variety of countries?

06:51
Yes, we produce. Currently we produce tires in Vietnam, mainly for the US and we have production also in Serbia and we have production in Hungary and also in China. So let’s say that Momo tires started in 2012 and we sell and we distribute over 60 countries right now. And we sold over 1 million tires in the world up to these days. So we keep growing and increasing.

07:29
Hour that’s outstanding. Do you ever see you guys producing tires here?

07:35
But we. We really not. I don’t think we. We want.

07:40
Right now.

07:41
Yeah, no, right now.

07:42
Yeah, yeah.

07:43
So right now, I mean, and I’m just trying to make this clear for the listeners, but you’re looking for more distributors throughout the United States.

07:49
We are looking for more distributor for the United States and we feel like now we have the products and the production that can help us to back up.

07:58
So you like your quality? You like your price point?

08:01
Yes, I think we are really well positioning and there is an advantage with our brand because it’s not saturated in the market and there is not a lot of competition. We want to try to find some partner that we can partner with in a local area so we don’t create some big, let’s say fraction with one customer and then the other one. So right now we are in a good.

08:24
So you’re allowing a little bit of exclusivity, right?

08:26
A little bit of exclusivity in that area. If the miners. And we also make it very easy. Right now the program is a direct container program. But we don’t put any minimum quantity or you need to buy this many tires. We feel like you can try one containers and then we feel that once I had customer that they were really scared when they were receiving the first container. They. The same day they call me back and they immediately order another container. So we feel that if you really want to try our product and you’re going to get the first containers, you will see that the quality and design and the Italian style that they put into the tires will be really beneficial for this market.

09:13
I’m glad that we did this interview because I didn’t know a lot about your. Your company and this is what we.

09:19
Have to do, and we want to focus in 2026 too, is try to put our name out there. So Momo as a brand has a really historical heritage on the motorsport side, and now we need to tell them that we also have a tire line.

09:33
Absolutely.

09:33
And that’s what we’re going to focus this year. Try to put our do a bigger effort to let people know that there is also Momo tires.

09:41
All right, welcome to the Gain Traction podcast. I’ve got Clint Young.

09:45
Mike, it’s good to see you. Mike. Mike.

09:47
Mike.

09:47
Right. It’s Wednesday that’, day, baby.

09:50
SEMA. Clint is president and COO of Point S Tire. And man, I always love seeing.

09:56
You. I love seeing you.

09:58
Too. I’m telling you, I got to meet your wife last night for the first.

10:00
Time. Oh, you.

10:01
Did? Yeah.

10:01
At. At one of the events. Yes. I must have stepped.

10:04
Away. You did. And. And I said. I mean, she actually said she had heard of me like you. You had brought me.

10:10
Up. Yeah, of course. Everybody knows.

10:12
Mike. But no, we. We had a great conversation. But that. That event obviously is fun and yeah. Always love running into you or whatever. And I love Point S. Point S is a great.

10:22
Organization. Point this is a great.

10:23
Organization. Yeah. So what’s. What’s new that you can tell the world?

10:28
Growth. We’re just growing like crazy. Internationally. Nationally. Internationally, we’re up to 6700.

10:37
Outlets.

10:38
Amazing. 51 countries.

10:40
Now. How does that impact, just for the listeners, how does that impact your buying strength, even the international effect on the American.

10:49
Market? I mean, it’s a great question. It’s a complicated question. Yeah. Because growth doesn’t always mean benefit for every country, but growth is always good and eventually it helps.

11:01
Everyone.

11:02
Yeah. You know, negotiating with the manufacturers is.

11:05
Always. Still brings some form of.

11:06
Challenge. Yeah, absolutely. Yeah. I mean, people want to work with other organizations that are winning. Right. And if you’re not growing, man. Just doesn’t look good on your organization, and it just doesn’t give you the leverage that you need. So. So that does. That does help us. But nationally, we’re. We’re still growing like crazy. We’ll add almost 80 stores this year. Congratulations for.

11:30
2025.

11:32
Thanks.

11:32
Yeah. So how many. How many rooftops does that mean? That’ll be roughly. Yeah.

11:38
Roughly. By the end of the year, that’ll be about.

11:40
470. That’s.

11:41
Awesome. In the US that’s awesome. And we’re in 39 states now.

11:44
Too. That’s awesome.

11:46
Yeah. No, you guys, Speaking of Awesome, 200 episodes. Yeah. Congratulations. It.

11:50
Was. It. It didn’t really register. You know, you just kind of. You just keep doing it. All of a sudden you just look up and we had Sunny on, and then Sunny said, well, I’m gonna flip the script on.

12:02
You.

12:02
Yeah. I’m like, what do you mean? He goes, I’m asking the questions. This is your. And I’m like, whoa. And all of a sudden it was real.

12:09
Weird. But did that make you feel.

12:10
Weird? Yeah, because, you know, when I do the interview, I know I just. I’m comfortable asking questions during a.

12:17
Conversation. You’re in.

12:17
Control.

12:18
Right. And. And all of a sudden he said it, and I don’t get in. I don’t get nervous interviewing people. But all of a sudden I became nervous because I’m thinking, what’s he gonna ask.

12:26
Me? You.

12:26
Know? And then he gave you a little heads up. So this was like the day before, whatever. After he told me he’s into it. He didn’t tell me he was going to ask me. He just said, you know, I’m just. I’m just telling you we’re going to talk a little bit about your podcast, where you came from, where, you.

12:37
Know, oh, he was prepared.

12:38
Yeah. And I’m like, oh, gosh. You know, So I had to start.

12:42
Thinking. I.

12:43
Did. I put some thought into it. And so I appreciate you saying something. But then it did dawn on me. They got it. We’ve reached 200. Yeah. And big.

12:50
Deal. That’s a lot of.

12:51
Chats. It’s a lot of chats. Yeah. Because I do a preliminary call, too, with.

12:54
People.

12:55
Right. Yeah. You know, so you just add that in there. But it’s been a journey. But the biggest thing that I like that we do and we didn’t know we did this. You just kind of start out like Columbus did. Right. We’re just going across the.

13:07
Ocean.

13:08
Yeah. And you just, you know, but we ended up. We. We see that, we connect the industry and then we have a fun building up every brand and the people behind it. Cool. And so we’re a softball interview. We’re here to help the industry for sure. And we keep it fun, make it fun, let people know who they are. Not get the technical stuff. People. They can read the technical papers if they want. We’re here to know the people behind the.

13:33
Brand.

13:33
Yeah. You.

13:34
Know. Well, and then you appeal to a bigger audience, too, right? Yeah, yeah. Your show is fun to listen to. And I mean, it’s come a lot. First time you and I talked, when we did the podcast, no cameras, obviously. Right. And you had the little microphones. I know. Cameras are cool. And now you got the heads. What is it with podcasts of the big headsets? Like, if you’re going to do a podcast on video, you have to have a big headset. Well, because they make them smaller than.

13:55
This. Oh, I know. What’s so funny? I think Joe Rogan started it, and they still do it on his.

14:00
Show, but hopefully my head doesn’t look as big as Joe.

14:03
Rogan’s. So for us, at least in an environment like this, you can see how it knocks out the noise. Like me and you can really talk. Yes. And you don’t get distracted or whatever. So for. For an environment like this. Totally get it. But I actually even like it in my office because I don’t know who’s going to walk in. I don’t know. I can get. Something can happen around my office, and I’m like, this lets everybody know that’s got to talk to.

14:27
Me. Is your office at.

14:28
Home? It.

14:28
Is. Okay. But, you know, so if the vacuums run in.

14:31
The. No deer or. But. But it’s just that I’ll get one of my sons. All my kids are older, but, you know, people just come walking in your office that, you.

14:40
Know.

14:40
Yeah. And then now they do.

14:42
This. They always pick the headphones on. All.

14:44
Right. And they’ll close the.

14:45
Door. That’s a good sign. It.

14:47
Does. It helps, but it’s the indicator for.

14:50
Them.

14:50
Sure. Because you could be in a conversation and they don’t know, like, if they hear it. Sometimes they just think maybe he’s watching a YouTube video or maybe he’s, you know, watching something else.

15:00
Whatever.

15:01
Yeah. And. And they think it doesn’t mean anything. But now when they get to visually see.

15:05
It. Oh, yeah, that’s.

15:06
Cool.

15:06
So. So what else you want to talk about? Cold, plunging. You want to talk about.

15:10
Football. Do you do co.

15:11
Punching? I.

15:12
Do. Do you.

15:12
Really?

15:13
Yeah. I’ll take cold showers. I don’t do the.

15:14
Plunge. You get some of the.

15:15
Same.

15:16
Yeah. You do. Yeah. Yeah. You get more of the mental benefit from the shower. The physical benefit you get from the.

15:21
Plunge. Yeah.

15:22
It’s. It’s one of the reasons I was late today because I had to fill up a bathtub full of.

15:26
Ice. I’ve never done the plunge, but I’m, I need to. But the culture thing, somebody challenged me years ago to do it and I do it on a regular basis. But. And I’ll do it through the winter, but I’ll tell you right now, it never gets easier.

15:40
Mentally.

15:40
Yeah. You know what I.

15:41
Mean? Like shock. Well, that’s the benefit of.

15:42
It. When you know your. When you know you got it cranked.

15:45
Up.

15:45
Yep. It’s.

15:46
January.

15:47
Yeah. And you’re sight.

15:48
Man.

15:49
Yeah. You know, and it’s 30 degrees.

15:52
Outside and you’re thinking, I know, why am I doing.

15:54
This? But you, it’s weird because of the mental, but I love it because you defeat yourself every day. Yeah. Right. Right out of the.

16:00
Gate. I mean, there’s all these, those sayings, like you do something hard every day, you know, you’re just going to better for it. And it’s definitely a great way to start the.

16:08
Day.

16:08
Yeah. But just the physical and you know, the emotional benefits from it are really good. I keep my.

16:15
Plunge. It’s supposed to be really good for your immune.

16:17
System. Oh, yeah. It’s good for all those.

16:19
Things. You draw your blood, you move your blood in and out your.

16:22
Skin.

16:22
Inflammation.

16:23
Yes. You know, chronic muscle stuff. It helps.

16:27
With. Well, you know, when world class athletes are doing it across all sports, it’s a big.

16:32
Deal. I’m two years in. My plunge is at 42.

16:35
Degrees.

16:35
Okay. And I just actually turned it up. It’s 42 in the summer. I just turned it up to 45 just to take the edge off a little bit. And I’ll do four to six minutes every day. And my kids hate it when I talk about it. Like, don’t be that guy. Don’t be that guy that talks about cold pledging all the.

16:56
Time. Well, but you know what? Maybe somebody else benefits from it. You know, it’s so.

17:00
Funny. Oh, it’s changed my life for.

17:01
Sure.

17:01
Really? Yeah. I mean, that’s a big statement. I’m an.

17:04
Ex. College football.

17:05
Yeah. I did some Ironmans and triathlons and things and I’m way retired from all that stuff. Yeah, but, you know, that leaves you with some permanent stuff, like, you know, aches and pains. And I used to have a hard time getting down the stairs every morning, just, you know, until my ankles would warm up or whatever. All of that is gone. Like, I have zero impact from that.

17:24
Anymore. That’s a big deal, though. I think it’s important to witness things like that because other people are listening, thinking, hey, you mean I might be able to knock it out with some cold.

17:31
Bunches? Yeah, I mean, especially in our industry. Think of all the hardworking men and women that are in the shops every day, you know, busting their.

17:37
Backs. All you need is a bag of ice and a.

17:39
Bathtub. I mean, if Brad Pitt can do it in F1, I mean, you and I could do it every.

17:44
Day. But, you know, so my dad, he. I played four years of rugby in college, and my dad would always say he knew I’d. You know, I’d have an injury here or there or whatever and say, you’re gonna feel that later. I go, you know, he’d be like, no, I’m telling you, when you get. When you hit your 40s, I’m in my 50s now. He goes, when you hit your 40s, he said, that pain, it’s gonna show up again. I’m like, dad, I’m fine. You know, I’d be like, man, is he right? It was almost like he knew. Just like that perfect biological part, all of a sudden, those little aches and that. That injury, you had, it. All of a sudden you’d be like, why aren’t you. Why are you coming back?

18:18
Rugby. Right. I didn’t know that about.

18:20
You. I thought you.

18:20
Did.

18:21
No. Oh.

18:21
Yeah. Yeah. That’s.

18:22
Cool. Yeah. Did play for St. Louis University back in, well, late 80s, early 90s. And we. We were a very good team, but we had some South Africans that played for us, and they really. They were one of them. Tuca was captain. We had a couple Europeans, and they. I mean, that’s just what they grew up with. So they made us all better because they were captains and they got to, you know, dictate what we did a lot. And, yeah, were pretty formidable, but we beat up on a lot of Big Ten teams and. Yeah, and being a small school, and were more of a club sport because they never wanted to sanction you because of insurance and all that other stuff. But we did have a big following. We’d have big games or big crowds, and it was a fun.

19:06
It’s a fun sport. A lot of camaraderie in the.

19:08
Sport. One of my best friends in life, Richard Bryan, British friend of mine, he.

19:12
Rugby.

19:13
Okay. And to this day, I’ve known him for 30 years. I still don’t understand the game. So maybe you could take me out for a beer sometime and you could explain it to.

19:22
Me. I’d love to. But I will tell you this. I was an old football guy, right. And I never thought I’d love anything as much as I love football. And it ended up loving, in some ways more. Yep. But it’s, it’s. Gets real easy once you get into the game. But if you’re watching it for the first several times just trying to figure out what’s the.

19:39
Strategy. Tough.

19:39
Right? But when you’re in it and you’re, you know, you got somebody like you’re. Your fly half is kind of like your quarterback and he’s barking plays or what we’re going to do, you start to pick up on the motion of the game, the flow of it, and then it all starts making sense. And then after that you’re like, it’s almost. I mean, it’s not.

19:56
Complicated.

19:56
Right. You know, but it’s brutal.

19:58
Though. Contact, it’s tough. I mean football, stupid, but rugby is.

20:02
Insane. But I will say this. There was less injuries in rugby than there is in football and that’s a statistic. And the reason I heard that.

20:08
Because the helmet doesn’t have to do with the.

20:10
Helmet. Well, it has a lot to do with, you know, when we played football it was a gain of inches. And especially when we grew up, it was smash mouth. Just knock the crap out of them. You know, in rugby, I’ll never forget the first bull contact practice we had. We were scrimmaging and I had played linebacker in high school. So I’m just going out there smoking people, you know, and I’m getting up, but every time I’m getting up slower. And I’ll never forget this senior player ran by me and he just looked at me like, you’re an idiot. And he, and he looked at me, he goes, you’ll learn. Yeah, well, what I learned going too hard. It’s all about like form, tackling and skill versus Now I know you see big hits, they’ll sure sound like rules. And there are.

20:55
But a lot of it is it’s not a game of inches, it’s a game of possession. So it’s more just get them down and get the scrum or the ruck over them and get the ball back. You know, trying. You’re trying to get possession back is all you’re really trying to do. And so it. But it did teach me, and it took a little bit because after a big hit in football, I get to go back to huddle and catch my breath, right? No, no, the ball is still.

21:18
Moving.

21:19
Yeah. And you got to get back.

21:20
Up. It’s like soccer in that.

21:21
Way.

21:21
Right. The play doesn’t.

21:22
Stop.

21:23
No.

21:23
Yeah. The only way it stops is go out of bounders or.

21:25
Penalty.

21:26
Yeah. And the other cool thing about it was you only have one ref and 30 players on the field, 15 on each side. Yeah. And it’s amazing when you look at Football in contrast, 22 players and sometimes up to seven.

21:39
Referees. Holy.

21:40
Cow. And big difference at the.

21:42
Lottery. Yeah, for.

21:43
Sure. They put them down the lines, you know, things like that. But here’s the thing. Rugby polices itself. If you play dirty, you will get a dirty shot. The team don’t mark you. So it never. And we even had a guy that hit one of our guys one time. And our coach even said this to him. He’s going by and he goes, Hey, 12, you’re marked. Well, this is right before half. And he knew he made a dirty hit. Well, I give him respect. At our halftime huddle in the end zone, he came from their end zone, walked down, he said, sorry about.

22:14
That.

22:14
Yeah. He knew that there’s something’s going to police.

22:17
Him. He was trying to make amends. He.

22:19
Did. Yeah. Or everybody made peace and it was fine. But it was funny because the referee doesn’t see everything. Because he can. Right. But it. It does. It polices itself. So sometimes you’ll hear it be called a gentleman sport. I’m not going to say it’s gentlemen in there, but it’s because of the fair played factor right there. Justice system. So people play fair. That’s cool. It. You’ll pay a price if you.

22:44
Don’T. Kind of like.

22:44
Life. It always comes.

22:46
Back. Right.

22:47
Right.

22:47
Yeah. Yeah. I had a great high school football coach, and he always said, football is life. He was like, you know what that means? And maybe, you know, a bunch of high school kids looking.

22:57
Like. I don’t.

22:57
Know. That means he’s like, football is exactly like life. Everything that will happen in practice, on, In a game, you know, inside and outside during the season is helping you prepare for.

23:09
Life. Well, and what about. You got to work with people. Yeah. You got to coordinate with.

23:13
People.

23:13
Yep. You got to work with some Players on your team that you don’t like and don’t like you and don’t like.

23:18
You.

23:18
Yeah. You got to trust.

23:19
Them.

23:20
Yep. You know, you learn to respect people for their positions. Right. Because, hey, you be quarterback and a running back, but you get cross with your lineman, he decides to miss a.

23:31
Block. Get you smoked.

23:32
Absolutely.

23:33
Yeah. That’s, that’s when you’re marked in.

23:35
Football. Yeah. Oh, yeah, for.

23:37
Sure. Let that one go right by. Oops. They call that the Olay.

23:41
Move. I know. Tried.

23:43
Right? Yeah. Oh, sorry about.

23:44
That.

23:45
Yeah.

23:45
Yeah. Anything else you want to.

23:46
Say? Yeah, exactly. Oh, my gosh. Sports are.

23:49
Great. So anything exciting happening out here? Point s in.

23:53
General? I mean, everything’s exciting that we do to some degree when we’re here because we just get to see so many long time partners and friends that we’ve been working with for, I mean, decades in some cases. And so it’s always good to like, just connect again and, you know, keep those relationships going. But yeah, we got some exciting stuff going on. We’re going to push forward with a brand new marketing plan for our dealers in.

24:19
2026.

24:20
Nice. None of them know about it yet. I guess if they listen to podcast they’ll get a little.

24:26
Taste. But we have some point ass.

24:28
List. I know you do. Of course you do. Yeah. So that’s going to be exciting. We’ll announce that at our owner’s meeting. I think you’re going to come to our owners meeting this year in.

24:35
February. Look forward to.

24:36
It. Yeah, it’ll be good. Yeah. So that’s, you know, marketing is kind of a lifeline to a retail organization. Right. People don’t know who you are or what you’re great at, then it’s hard to attract them. So. Yeah, so we’re really going to focus on.

24:49
That. Well, and you guys have a national brand, so it matters. Yeah, international. Yeah, international. So you’re trying to build that unity and.

24:55
Everything. Absolutely.

24:56
Yeah. Yeah. Well, Clint, thanks for coming back.

24:58
On. Yeah. Hey, before I let. For you, let me go. I was late today. Yeah. But I’m bearing a couple gifts for you. Oh, yeah. I got an official 2025 SEMA.

25:10
Coin USA shirt for you. Fantastic.

25:13
Man. These are limited.

25:14
Edition. Of.

25:16
Course. They’re the best of the.

25:17
Best. Of.

25:17
Course. And I got one for you and for.

25:20
Neil. Thank you very much. I really appreciate that. Yeah, you bet. We’ll have you back on.

25:24
Soon.

25:24
Okay. And see you in February for.

25:25
Sure. Absolutely. Thanks.

25:26
Mike. To all our listeners. Thank you for being part of the Game Traction Podcast. We are grateful for you. If you’d like to find more podcasts like this, please visit gaintraction podcast.com if you’d like to make a guest recommendation, please email [email protected] this episode has been powered by TREAD partners, the leader in digital marketing for multi location tire and auto repair shops. To learn more about tread partners, visit treadpartners.com.

Contents hide

1 In this episode…

2 Here’s a glimpse of what you’ll learn:

3 Resources mentioned in this episode:

4 Quotable Moments:

5 Action Steps: