Jesse Wickel is the owner of Wickel Tire Pros in Burley, Idaho. A former farmer with deep roots in agriculture, Jesse built his business from a single tire shop into a multi-location operation generating over $26 million in annual sales. With a hands-on approach, a strong community presence, and a commitment to relationship-driven service, Jesse has grown his team from just a few employees to over 80 across multiple locations, all while maintaining his small-town values.

In this episode…

How do you take a rural tire shop doing $1.2 million in annual sales and scale it to over $26 million in just seven years? According to Jesse Wickel, it starts with relationships; with your customers, your employees, and your community.

On this episode of Gain Traction, Mike Edge sits down with Jesse to talk about how his background in farming helped shape his mindset around service, hard work, and leadership. Jesse explains why growing in a rural market requires more than just good pricing; it takes trust, reliability, and genuine connection. From opening day to serving 8,000 hot dogs at their expansion event, his story is packed with authenticity and grit.

Jesse also shares his people-first philosophy: that success isn’t measured in number of locations or fleet trucks, but in whether employees are happy, families are thriving, and customers feel truly taken care of. Whether you’re running a farm or a tire shop, Jesse believes the formula for success is simple: work hard, stay humble, and build real relationships.

Here’s a glimpse of what you’ll learn: 

• [01:31] Jesse shares how he was drawn into farming after college out of necessity
• [03:26] How the opportunity to buy a small tire shop came unexpectedly
• [04:59] How Jesse’s business grew from a $1.2M operation to 80 employees and multiple locations
• [07:09] What Jesse enjoys about working in the tire industry
• [10:15] Jesse opens up about his family life
• [13:13] Jesse’s goals for the business over the next few years
• [16:26] What guiding principle does Jesse live by and share with other shop owners?
• [17:54] How does Jesse find employees for his growing business?
• [23:17] Jesse talks about his strong relationship with Titan International

Resources mentioned in this episode:

• Wickel Tire Pros https://wickeltirepros.com/
• Titan International https://www.titan-intl.com/
• Tread Partners https://treadpartners.com/
• Gain Traction Podcast https://gaintractionpodcast.com/
• Gain Traction Podcast Episode #187: The Council That’s Quietly Shaping the Future of the Auto Industry https://gaintractionpodcast.com/the-council-thats-quietly-shaping-the-future-of-the-auto-industry/

Quotable Moments:

• “Our customers aren’t buying tires, they’re buying from people they trust.”
• “If we take care of our employees and their families, the rest will follow.”
• “Success isn’t how many shops we have, it’s how well our team is doing.”
• “In a small town, everyone knows your name. You’ve got to earn that trust every day.”
• “We didn’t know we’d serve 8,000 hot dogs at our grand opening… but we did.”

Action Steps:

1. Invest in relationships: Treat every customer like a neighbor, not a transaction.
2. Measure what matters: Focus on family, team morale, and service, not just revenue.
3. Create workplace wins: Support your team in hitting personal and professional milestones.
4. Involve your community: Make them part of your journey and growth.
5. Hire early, hire right: Seek people who want to work and grow, not just fill a spot.

• Gain Traction Podcast
• Jesse Wickel
• Mike Edge
• Tread Partners
• Wickel Tire Pros

Transcript

00:00
Hey folks. Welcome to the Gain Traction Podcast, the official podcast for tire business. I am Mike Edge. Your host Jesse Wickle is our guest today. He is the owner of Wickel Tire Pros in Burley, Idaho. But before we begin, this episode is brought to you by and sponsored by Tread Partners. Tread Partners is a digital marketing agency that specializes in digital marketing for multi location tire and auto repair shops. Tread Partners works with clients that have hundreds of locations, down to five locations. If you’re wondering whether your marketing agency really knows this industry and how PPC or SEO applies to it, get a professional agency like Tread Partners that works exclusively in this industry and let Tread Partners take a look under your digital marketing hood to find out more.

00:43
To contact Tread Partners, please visit treadpartners.com My past guest shout out today is for Mike Lusso. He’s the chair of the wheel, tire suspension and brake counsel for sema. Really cool interview. I think you’ll learn a lot. I think you’ll even want to be a member if you’re a dealer out there because there is safety in numbers and it’s an advocacy group. But it’s tied to SEMA and you can find this podcast at Gain Traction podcast.com welcome to the Gain Traction Podcast, the official podcast for tire business. I am Mike Edge, your host and I have the privilege of interviewing the tire dealers, shop owners, counter sales reps, technicians, industry executives and other thought leaders of our industry. So let’s get started. Jesse, welcome to the Gain Traction Podcast. Thank you man. I’m glad to have you. Well, let’s.

01:37
You know, you got a really cool story. You, you’ve been in this business for seven years, so you obviously did farming a lot a long time before that. Let, let’s start back to your youth. Did you plan to be in farming from as a child your whole life?

01:54
I don’t know if I planned on it or if it was poor.

02:00
Board. It borted to it. Right. You just got to do it. That’s it.

02:03
Yeah, yeah. No, I. When I graduated high school, I said I’m never coming back here. I’m going to go do something else. And got married in college and farm looked pretty good when I couldn’t afford groceries. So we moved back and started farming.

02:19
Funny how the necessity is the mother of invention, right?

02:23
Yeah.

02:24
Or it determines the outcome. That’s right. But obviously you don’t regret it. I mean it was a great experience for you and you guys had a pretty big operation. I think I read 6,000 acres.

02:37
Yeah, yeah, we. We Grew. When I moved back, we started growing and got where were. A decent sized farm. Not huge by any means, but big for us, for my dad and I were hands on. And we’re in the tractors. We want to be involved in everything. So we got pretty big and had an opportunity to sell a bunch of property in 2012 and downsize. Thought dad was. At the time, I thought he was getting old. He’s really old now, but I’m getting old now.

03:06
Is he going to hear this podcast? You better be careful.

03:12
Oh, he, man, he works his butt off. He’s 74 and he’s. He’s out working on pivots and fixing tractors and he does it all still.

03:19
And what an example, huh?

03:21
Yeah, yeah. I don’t know if it’s. And I said, I’m not doing this when I’m 74.

03:26
I think that’s awesome. Well, you ended up though. So you get this opportunity that shows up on your doorstep. Basically. There was a shop for sale.

03:36
Yeah, yeah. We’d been looking at a, a shop in town and it didn’t work out. And we’ve been talking to tire pros about converting that shop over. And so the tire pros folks called today. We got another opportunity for you here in town. It’s the smaller location, but you get into it. And so we pursued that and ended up buying the smaller shop and starting out there. So.

03:58
Man, that’s just insane. But what’s really insane, and this was reported in tire business is that you guys, I don’t think the previous owners had ever done more than 1.2 million out of there. And now you guys are at 26.

04:11
Yeah, that’s right. Yeah, we, yeah, we started out on the bottom there at 1.2 million. They had what, three full time employees and a couple part time employees that when we bought it. So it was just a small location. Did like truck and passenger and oil changes. That was it.

04:28
Gosh dang, though. But you guys are up to 80 employees now in two locations. Yeah, we had, well, I guess three because you have the warehouse too, right?

04:35
Yeah, yeah, yep.

04:37
Man, that’s. That’s mind boggling. You’re like a, you’re like a tire wizard or something. I mean you’ve. You figured this business out, man, seven years and that kind of growth. That’s. But obviously you’re, you’re into customer service and I remember reading in the article, I’ve got it right here because I highlight a couple things I want to ask you about. But you Knew a lot of the customers anyway, right?

04:59
Yeah, yeah. Farm well my whole life. So I knew a lot of farmers, dairies, you know, I dealt with them in my other. Other career, so. But when we started, they, you know, said, well, if you’re going to do it, then we’re going to come and support you. So. So they helped out a lot, so.

05:17
That had to feel great.

05:18
Yeah. Yeah, it did. Yeah.

05:20
I like this, I like this one line that you said in the article. It said, I knew most of the customers before I bought the store. And they said, are you really going into the tire business for real? Like, for real? And you were like, yeah, I am for real. And then it says, I guess at that moment I didn’t know what for really meant. I definitely do now or something. Yeah.

05:42
What I was getting myself into.

05:44
Oh, that’s so funny.

05:46
Have all the service trucks. And I said, yeah, we’re gonna do it. And now I’m like, holy cow.

05:52
But it’s turned out well. I mean, seriously, you. You like it though, right?

05:56
Yeah, yeah, it’s a good industry. Met a lot of good people. Still get, you know, across the country we get to deal with a lot of people that I never thought I’d be dealing with, you know, and farming. You deal with a neighbor in the dairy and whoever you’re dealing with here locally, but you don’t deal with people across the country and farming.

06:13
That’s cool. And you guys, I mean, being in ag, it’s kind of interesting because I know a couple of other ag dealers that are pretty good size and they crack me up. But they’ve got a really good business on the passenger light truck side, you know, the consumer side. And they’ll tell you, like, I, I know one group, they. I think they do two and a half, three million out of just that side. And they don’t even care for it. They just have to do it because they said, well, all the farmers and their wives and their kids and everybody, we have to have a home for them, you know, and. And that’s where they go. And, you know, anybody else would die for a business, you know, doing that well. But you guys, I mean, that’s. That’s not your main thing.

06:53
Your main thing is ag. And then you do the, the retail as well.

06:58
Yeah, yeah. We take care of a lot of light truck and passenger. And. And we have an oil Lupe here. Two may loop a in our burley location, we push 70, 80 cars through there a day. So it stays pretty busy.

07:10
You know what I like about Yalls story is that because I, I live. Our company is based out of Raleigh, North Carolina, but I live in Kentucky and I’m born and raised here. And I was less same way you were. Like when I left high school, I wasn’t coming back, dude. I was going, you know. But yeah, God has a way of working things out and it’s all been great and I love being back here, but I love seeing businesses in rural markets be really successful because I think people always underestimate the, you know, the opportunities in rural market. But rural people need to be served and they need, you know, good services, good products just like anybody and they drive farther for them. That’s just the reality.

07:49
Yeah. Yeah. They just want taken care of. That’s all. They. They got to keep their businesses going and their lives going and they just. They just want taken care of them. I guess. Like it’s not rocket science.

08:00
You should get. No, yeah. And. And the other thing I think you learn in the rural market, it’s. And it’s always this way. I guess I shouldn’t say just a rule, but there is. It’s. It does seem to feel even more relationship based.

08:13
Yeah, absolutely. Absolutely. It’s. Relationships are huge. We say all the time our customers are buying from our salesmen and the people they deal with people. People deal with people. They’re not, they’re not just buying it because it’s us. They’re. They’re. They like their salesman or they like me or whatever the case may be. But you know, they can call us any time of the day and we’re gonna get out there and take care of them so.

08:37
Well, it’s kind of. It’s kind of like this. I. This is what I love about the tire business. I mean, you mentioned it in the article in tire business with Don, the one that introduced us. But they. You mentioned it’s a lot like farming because it’s a commodity. I mean, you know, but in this case, you. You’re dealing with a commodity and you’re dealing with consumers that, that needed. But what’s really cool about it is every tire person I meet at the end of the day, it ends up being about the relationship because you could buy the same tire from somebody down the street or you know, wherever it’s. It’s even online. I mean, so why do you buy from a particular group or company or whatever? It’s. It comes down to the people in the service.

09:21
Yeah, yeah. No difference in where you go to eat dinner, right?

09:24
That’s it. I mean, I, I’d say you’re probably like, I am. I mean, I’m price conscious to a degree, but at the end of the day I’ll pay the bonus or the little extra for the, to know I’m taken care of, if that makes sense.

09:37
Yeah, absolutely.

09:38
Yeah.

09:39
Yep, yep. Price is definitely in there. But, but yeah, you got to deal with people you like and that take care of you. And you walk in the door and they say, hey buddy, how you doing? Or know you by first name, you know that means a lot. So.

09:51
Yeah, well, you know, you’re winning too. I think when you start getting people that’ll, they just, you know, they’ll walk in, put the keys on the counter, call me, tell me what I, you know, what’s wrong with it or what I wear, whatever, and they just, or put a set of tires on here, you just pick one out for me or you get that kind of relationship going, you know, you’re winning.

10:10
Yeah, that’s right. Yeah. Get your customers trust and keep it, you know.

10:16
So tell me a little bit about your family. I noticed in the picture you got four daughters.

10:20
Yeah, I have four daughters and my beautiful wife, she puts up with me working all the time, so she’s tough and deals with four girls in the house. Everybody says I feel bad for you. And I’m like, no, you should feel bad. I’ve got 18 year old, just graduated, gonna go to Boise State. She’s out working in the Lou Bay right now, so she can afford to go to school.

10:43
So good for her.

10:45
Then a 14 year old and 11 year old and our caboose was surprise child. She was born, she has chest down syndrome, born with a heart defect. And so she’s been our little blessing.

10:58
So that’s awesome. Well, I’ve got two daughters and three sons and my two daughters recently in the last three years have gotten married and they hit us back to back years, which was just a lot of fun. We really appreciated that. But anyway, they’ve given us grandchildren now, so we’re just slightly ahead of you. But it’s a, it’s a cool feeling as the family grows. But I’ll tell you, one of my best friends, college roommate, he lives in California. His, his youngest is a Down syndrome child. And you know, there’s all kinds of worries, right? When I said listen, I told him this just because I’ve been around other families and everything. I said, you’re going to be the happiest people on the street. You’re going to be the slapstick, happy people all the time.

11:41
And he texted me, I guess she’s probably about six or seven now. And he texted me, maybe, I don’t know, six months, 12 months ago. And he said, oh, I got to, he goes, I remember you telling me this and I didn’t remember it at the time. He said, we are the happiest, goofiest people on the street. He said, I love it. And you know, it’s just become part of their life and they’ve embraced it. And like you said, it’s a blessing. And it’s almost like your little angel because she’s his daughter. Just complete innocence all the time.

12:13
Yeah, yeah, that’s where our daughter is. She’s, she’s brought our family together. We’ve got a little small community we live in and the whole community loves her and can’t wait to see her and she just, she loves everybody.

12:25
Well, she ends up being the celebrity in the family.

12:28
Yeah, yeah. Everybody knows who she is. And I go, how’d your parents, huh?

12:33
No, I love it. I, I, we know several friends that have some special needs childhoods and it’s amazing the light they bring in the family. I mean it’s, and it’s funny because I know I’m just thinking of one of the dads. I mean, he’s always rolling his eyes. He goes, this is every day. I mean, you know, he just, you get that it’s a little bit of a stardom. They, wherever this girl goes, I mean, that’s just the way it is. Yeah, yeah, that’s awesome. Well, where do you see your business in the next, I don’t know, year to three years. What’s your, what’s your objective be. Are more locations on the horizon?

13:12
We, we sat down and made our, you know, goals, our three year goal, five year goal, ten year goal with our leadership crew. And, and they asked me, hey, where are you going to be? And I said, I, I’m not really worried about where we get financially or number of locations. I want us to have a, all of our employees are happy and their families are doing good and we’re taking care of customers. And I said, wherever that takes us and we can achieve that then we’re successful.

13:42
So you know, I thought, I like your philosophy because it’s interesting. I Think when people make their goals like what I asked you if one of them was like getting locations or doing this or whatever, then you almost forget the purpose. That if you’re serving the customer and serving your employees, it just naturally just kind of leads you where you’re supposed to go.

14:05
Yep, that’s how I feel.

14:06
Yeah, I like that. But man, I can’t believe you got. In the article it says you have 35 boom trucks and 20 fleet truck. That’s fantastic, man.

14:16
It’s. It’s something. There’s always something broke down somewhere.

14:20
Well, what was the other thing? I wanted to point out something. Oh, man, I thought this was funny that you listed, y’ all had this in the article. You did your opening, when you guys expand it, you went from your original location or whatever and you didn’t know that it was going to be like that big a draw, I guess from the local market. But you guys ended up serving 8,000 hot dogs.

14:41
Yeah. Yeah.

14:43
I mean, that’s some support right there, brother.

14:45
Oh, it was crazy. I couldn’t believe it. There was cars parked all over town. Everybody was walking down here. And we had enough food for two days. This is a two day event. We ran out at like 12:30 the first day. So I called the guy at the grocery store and I’m like, hey, you gotta bring more food over. We’re out. He’s like, you’re kidding me. I’m like, no, I think he came over four or five times. We just kept running out of food. It was insane.

15:09
He probably had to call his supply guy and he was, who’s eating all the hot dogs? I mean, guys. And you served. It says you served a ton of hamburgers too. I just got the number on the hot dogs.

15:23
Yeah, we got a ton of hot dogs, hamburgers. My mom was out there slapping kids hands. You can’t have four cookies. And I’m like, mom, go in the. Go home. Yeah.

15:33
Oh, that’s. That’s priceless. Yeah, that’s it for you, kid. No, it was something along the lines what you just said here. I thought this was really cool. You said you kind of get involved in their families, talk about your employees, and so it drives you every day. You try to make sure that we’re successful as a company, that our employees can provide for their families, take them on vacations, all the things that we go to work for. And man, that’s just so well said.

15:59
Oh, thank you.

16:00
Yeah, it’s.

16:01
It’s important to, you know, we’ve got a guy that works for us. His kids are getting older, and he’s going on his first family vacation next week on the cruise, and I’m so excited for him. And another guy, he bought his kids some dirt bikes, and they’re out having fun. That. That’s what this is about. It’s not. It’s not about how much money we can put in the bank or how. How many trucks we got. It’s about how well we can all take care of our family.

16:26
So, man, that’s beautiful. You know, I. I get a lot of. Our main audience is tire dealers, auto repair shops, and the people that work in them. And when I had the privilege of traveling to a function or something, I’ll run into a complete stranger and say, they’ll tell me, hey, I listen to your podcast. Of course you’re in a bubble here. I mean, I’m in my own office. I do this. I don’t get to meet people except on Zoom, like yourself. So it’s almost like you want to hug them and say, hey, I didn’t know you existed. And anyway, they’ll tell me. I always ask the question, what do you like about the podcast? And they said, man, I love it when you have dealers on. So even though you’re an ag, you’re also in the passenger side as well.

17:04
But you have any golden nuggets for anybody like you that you. That you live by or something that you could pass on? Because these guys that. That’ll tell me, the complete strangers, they’ll say, man, I just love it because I always learned something from somebody else, you know, that I can maybe apply to my business. Is there anything that stands out to you?

17:23
I think you got to get out of bed every day and you got to go accomplish something. Whatever that is, you got to accomplish something. So, you know, if you’re. Try to get better at something, whatever your goal is, have. Have a goal for that day, and when you get home at night, you’ve achieved something. Yeah. And I think that if you do that every day, you’re going to get better and move up the ladder. And I think if everybody could strive that way, they can be successful. That’s what I try to do every day. And as well said, so that’s just curious.

17:56
You guys have 80 employees, so obviously that puts you in a different dynamic than where you were when you started this thing. How do you find your employees?

18:05
Oh, everywhere. At first, we, the. The eldest kind of came. We were, were getting going. Everybody Wanted to be a part of it. And we had a whole bunch of people join the team our first year just because they wanted to be a part of it and they didn’t want to work for corporate structure. They wanted to work for more of a hometown, family owned business. So they all jumped over. Now we find them anywhere and everywhere we can. There’s, sadly, in this country, there’s not very many people that want to work or want to. Yeah.

18:38
Succeed.

18:38
So it’s tough finding people that want to do that.

18:43
Well, it’s interesting about how, I think, culturally speaking, how we’re raising our kids. And I use this as an example. But like, you know, my daughters, when they were young, when they got to be like 12, you know, they had baby babysitting opportunities, so they did a lot of babysitting and you know, they made money that way and it was great. And, and one of the things I told my kids as they got older, I said, you’re responsible for your own entertainment money. You know, I’ll provide you a car, but you’re gonna pay for the gas, but I’ll do all the other maintenance, you know, but you’re respons.

19:20
You gotta have something that you’re responsible for, you know, and, but you know, for my boys, I found somebody, you know, maybe I came up with something for them to do and I pay it for them or pay, you know, pay them do it, or I had to find a friend that was willing to hire, you know, a younger boy. But technically, like insurance reasons and all that BS keeps them from being able to go get a job when they’re very capable at a very young age. You know, say 14 years of age, they can’t go work in a restaurant, you know, they’re not allowed to or they can’t. Can’t technically be on the books or whatever. And I think that’s a disservice to our boys that are willing and able at a young age.

20:06
And we’re not talking about like, I’m not going back to the early 1900s where, you know, we’re talking about child labor laws. I’m just talking about give them a few hours a day, something that they can, you know, have their mind on.

20:17
Yeah, yeah, that. I’ve got a young kid that called me. I don’t know. He’s in, Was he in. I think he’s in sixth grade. And he said, hey, can I come work at your store? I said, well, you’re. You’re a little young that’d be in the store. He said, well, I’ll clean trucks.

20:33
I’ll.

20:34
I’ll do whatever you want me to do. I said, if you want to come on Saturdays and clean trucks, I’ll hire you. We’ll figure it out. But, you know, I agree with you kids. Kids need that opportunity. A lot of us, you know, I grew up on the farm. Like I said, my nine years old, my dad said, getting a truck, you’re going to work. Didn’t have a choice, but eventually I wanted to go to work, you know, and a lot of these kids just don’t have that opportunity. So by the time they hit 18, they never work. They never. They don’t know anything.

21:00
Well, and it’s so interesting. I remember my. My son that was able to get hired by a local grocery store and be a cart pusher at 16. He. He got that check, man, and he. He wanted to spin it like it was as fast as he could get the money he was spending. And I go, now listen, you better slow down with that money. You’re going to want to save it a little bit. And he was just like, you said that if I earn my own money, I can spend it my own way. I said, I did. I said, so. But I just. I think there’s certain, you know, trying to give him, you know, a little wisdom, right? But then I realized he’s just going to have to learn. Well, it was interesting about the first eight months, man.

21:40
Every time he got a check, it was gone. He’s figuring out something. He won it. And I was. I kind of was starting to laugh about it, but all of a sudden this light switch went on, and he’s like, hey, dad, I’m. I’m. Man, I need to save some money. And he’s talking to me about it, and I’m like, yeah, you do. And then he’s just like, man, I. I just want to get to this level. And then he figured out different levels he’d want to get to in his account, you know, and he just keep trying. So now he. He doesn’t want to spend money at all. Matter of fact, he does.

22:10
He.

22:10
He dated this girl for a while, and he goes, man, girls are expensive. He goes. And it was just. But watching that process, you know, at the age of 16, he started figuring out that he wanted to. To make money and wanted to keep it. So then, now he thinks about before he does anything with his buddies or whatever. He’s 20 now, but he, you know, he’s in school, college, but he thinks about everything like that now. And you don’t get there if you don’t get an experience.

22:40
Yeah, that’s right.

22:41
I think, I think if we can give it to them younger, why not?

22:44
Yeah, I agree with you. I agree with you.

22:47
And like I said, I’m not talking full shifts or, you know, full time or any of that stuff. Just few hours here and there. Let them get the feet wet.

22:56
Yeah, yeah. Money and realize. Well, they’re going to realize what they. Maybe they don’t want to push a broom the rest of their life. Maybe they want to get more educated or run a trade and then, you know that I think that’s important that they can see that there’s opportunities out there. If you’ve never tried anything, you’re never looking for an opportunity.

23:16
So, yeah, going back to business real quick, I thought I’d highlight these guys. I know him a little bit, but Titan International, you guys buy tires from those guys. Is that your main brand Fragment?

23:30
That’s our main ag brand. Yeah. They’re. All of them are just like family all the way up to the top, you know? Yeah. That I’ve had the opportunity to meet Maury Taylor and, and all the guys at the top and they’ve treated me just like family. It’s, it’s an amazing company that I never thought I’d be able to deal with. Yeah, we’ve really enjoyed working with Titan. Scott Sloan was out here a few months ago. I don’t know if you know Scott. He’s.

23:58
I don’t. I might, I might be linked up with him on LinkedIn, but, you know, that doesn’t mean anything like you know him or anything, but. Yeah, I know who you’re talking about.

24:06
Yeah, He’s a genius in the ag world and has come up with a lot of things that were on him today, you know. Yeah. It’s amazing getting to deal with those guys now.

24:14
I met. God, I’m going blank on her last name. Kim. The vice president of marketing.

24:19
Yeah, Kim. Kim’s awesome.

24:20
Yeah, yeah, she’s super nice. We, we hit it off first time we talked and then, and just really good people. I thought a lot of the company or whatever. We really don’t have a reason to work with them or anything, but just. Yeah, yeah.

24:36
Amazing. Yeah, we were out in Iowa. Oh, I can’t remember my Guys were having a little bit too much fun at the bar, and I think she drug a few of them out by their ears and kicked their butts, so.

24:46
Oh, like a. Like a good mama would, right?

24:49
She’s the mama of Titan. No doubt about it. She keeps everybody in line. She’s. She’s a good gal.

24:53
That’s awesome. Well, you got to forward this podcast. When we get it up.

24:57
Yes. You’ll probably come out here and kick my butt.

25:01
Well, listen, I can’t say enough for you being on the podcast. I really appreciate it, love learning a lot more about Wickle and what you guys have done. And man, congratulations on your success. It’s just. I know it feels probably like a grind to you, but from a guy outside perspective, and it’s been in the industry for a while, what you’ve done is. Is no short of fabulous.

25:22
Oh, well, thank you very much. I appreciate it and it was nice, you know, thank you very much.

25:26
But I really love your attitude about your employees and then the customers and letting that just lead the way.

25:35
Well, thank you.

25:36
I mean, it seems like obviously it’s a good formula. It’s worked well.

25:39
Yeah, it’s worked so far. We’ll just keep going with it until it does.

25:43
Well, to all our listeners out there, thanks for being part of the podcast. As always, you know we love you. You can find more podcasts like this at gain traction podcast.com and we’ll see you next time. To all our listeners, thank you for being part of the Gain Traction podcast. We are grateful for you. If you’d like to find more podcasts like this, please visit gaintraction podcast. Com. If you’d like to make a guest recommendation, please email [email protected] this episode has been powered by TREAD partners, the leader in digital marketing. For more multi location tire and auto repair shops. To Learn more about TREAD partners, visit treadpartners.com.