Nick Fox is a Pro Service Coach and Facilitator with Elite Worldwide and a former multi-location auto repair shop owner. After helping grow and operate his family’s automotive service business for more than a decade, Fox sold the operation and transitioned into coaching independent shop owners across North America. His work centers around helping operators improve leadership, operations, and profitability through structured collaboration and shared learning.

Today, Fox works directly with independent operators through auto shop owner peer groups, helping them compare strategies, challenge assumptions, and solve real business problems alongside other experienced shop owners. His perspective combines firsthand shop ownership with years of facilitating leadership discussions among some of the most growth-focused operators in the automotive industry.


EPISODE SPONSOR

This episode of the Gain Traction Podcast is sponsored by Cosmo Tires. Cosmo Tires offers a wide range of tire solutions designed for durability, reliability, and performance across multiple vehicle segments. Learn more at https://www.cosmotires.com


In this episode…

Running an auto repair shop places enormous pressure on leadership. Owners make financial decisions, manage employees, solve operational problems, and plan long-term growth, often without trusted advisors who understand the realities of the automotive aftermarket.

That isolation explains the rise of auto shop owner peer groups across the industry. These groups give operators a place to share real numbers, discuss operational challenges, and learn from people running similar businesses. The conversation with Nick Fox reveals how these environments accelerate leadership development and decision-making in ways that traditional business advice rarely achieves.

Fox explains how structured collaboration between shop owners creates a powerful feedback loop. Operators bring real problems to the table, receive direct input from peers who have already navigated those challenges, and leave with solutions that impact staffing, workflow, and customer experience. For many leaders, auto shop owner peer groups function like a board of directors built specifically for independent repair businesses.

Here’s a glimpse of what you’ll learn: 

[01:15] Background on Nick Fox and his role at Elite Worldwide

[01:51] Nick Fox shares his transition from shop ownership to coaching

[03:44] How peer groups shaped Nick Fox’s leadership development

[05:53] Key differences between one-on-one coaching and peer group collaboration

[09:33] Overview of Elite Worldwide’s master meeting structure

[11:56] How host shop visits create operational feedback and accountability

[18:09] Membership criteria and entry points for Elite Worldwide peer groups

[20:16] How members are grouped based on business size and goals

[21:04] Ways members connect and collaborate beyond their core group

[24:39] Closing reflections and personal recommendations

Resources mentioned in this episode:

Quotable Moments:

  • “Life changing.”
  • “I personally prefer a peer group setting because I don’t get only one opinion, I get numerous opinions.”
  • “It’s almost like having your own board of directors to bounce anything you want off of them.”
  • “Being an entrepreneur or a business owner can be very lonely.”
  • “Eighty minds is a lot better than one mind.”

Action Steps:

  1. Build a leadership sounding board.

Strong operators surround themselves with people who challenge their thinking. Auto shop owner peer groups create structured environments where owners review decisions, financial strategies, and operational challenges with experienced peers.

  1. Compare operational systems with other shops.

Workflow bottlenecks, service advisor processes, and customer experience systems improve quickly when shop owners see how other successful operators run their businesses.

  1. Bring real problems to the table.

High-performing peer environments focus on real numbers, real staffing challenges, and real operational constraints. Honest conversations lead directly to practical solutions.

  1. Treat leadership development like a business investment.

Shop owners invest heavily in equipment, tools, and technology. Leadership development delivers the same level of return when operators actively learn from other experienced shop owners.

  1. Expand your professional network inside the industry.

The strongest operators maintain relationships with other shop leaders who openly share best practices, industry insights, and operational lessons learned.

Transcript

00:00
Welcome to the Gain Traction Podcast, the official podcast for tire business. I am Mike Edge, your host and I have the privilege of interviewing the tire dealers, shop owners, counter sales reps, technicians, industry executives and other thought leaders of our industry. This episode is brought to you by Tread Partners. Tread Partners is the leading digital marketing agency that specializes in digital marketing for multi location tire and auto repair shops. Tread Partners works with clients that have hundreds of locations, down to five locations. Get a professional, unbiased opinion and let Tread Partners review what you’re doing. It starts with a simple conversation. To contact tread partners, visit treadpartners.com so let’s get started. Hey folks, Mike Edge here with the Gain Traction podcast. I just want to make you aware we’ve got a great new sponsor, Cosmo Tires.

00:47
You can find out more about [email protected] they sell about every tire on the market. Here’s a short video about one of their products.

00:58
Slinging that brown mud kicker Mud kick up Never getting stuck digging down deep while we cr.

01:11
Welcome to the Gain Traction Podcast, the official podcast for tire business. My guest today is Nick Fox, pro service coach and facilitator with Elite Worldwide. Nick, welcome back to the Gain Traction podcast and happy birthday, Josh.

01:27
Dang, Mike, you’re too sweet. Very excited to be here with you.

01:32
Well, it’s good to have you back and you’re back on for a different reason today because you’re, you know, before you were with, you guys had four shops in Montana and everything. And now you’re with Elite, which is coaching other shop owners to do what you’re able to do. Let’s just talk about how you got here from, since we last had you on the show because you sold your shops.

01:59
Yeah, it’s been a, a really fun couple of years since I had my shops and you know, I had a really great team and we built up this business, this family business that I was in and we got an offer to sell our shops and it made sense at that point in time. Right. So sometimes you don’t ever know if you’re going to get an offer like that again. And we felt like it was a really nice fit for our team and allowed my dad to fully retire. So he was very happy about that.

02:33
That’s nice.

02:34
It was good. So it went to another family business and they’ve had some rapid growth, which is really impressive. So yeah, that’s how it kind of started in a really short explanation. But overall I worked for them as a district manager for a little while. And then my peer group coach and facilitator reached out to me and said, hey, do you, would you ever be interested in coaching? I said, yeah, it sounds really awesome. It sounds like it might be the best job in the world. And so here I am. He’s been my mentor, Jim Murphy, who’s been part of pro service and some other peer groups for many years. Very well respected in the automotive industry. And so he’s ready to retire and now I get a carry on his wonderful legacy and work with really neat people in pro service.

03:29
And so how long did you, how did, how long did you work with Jim when you owned your shops?

03:38
12 years.

03:39
Oh, wow. Okay, great. Obviously you benefited and you saw the value.

03:43
Oh, 100% life changing, Mike. Life changing. And I was fortunate enough that my dad understood the value when he saw Jim Murphy’s pitch at a point s annual meeting. And our group was pretty unique because there’s only point s dealers. Yeah. And so he signed us up. My dad invited me to his first ever host shop meeting. And I got to sit in a room with really like minded individuals who are really motivated to improve their business, improve their service to their community and take better care of their employees. And so I got to feed off all those people. And really they’re all my friends still. I love them dearly, but they helped shape me into who I am today and I learned from all of them. So really incredible.

04:30
Now I get to do the same thing with 80 or 90 independent shop owners and I get to work with them all the time and make differences in their lives, their customers lives and their employees lives.

04:42
Man, that’s awesome. And I love the fact that you are, you’re with the group that you know, that you guys hired and you got that. You know, I mean it, because it says something when you go consult with somebody else. It’s like, hey listen, I, I did it and this is what it did for me and it made a difference. But I think what I hear about the, on the coaching side and the people that hire the coaches just like yourself, I think the biggest thing they get is that they like is an extra set of eyes. Is that a good way of stating it? And, and I guess to some form it’s accountability to the goals. They all know that, you know, because we all have goals.

05:22
But when you don’t have somebody that is an outside set of eyes, I mean, you know, that won’t give you the sympathy that you hope you get. You know, when you’re in the fight, it’s everybody’s kind of together. Hey, yeah, we’re struggling here. Let’s let that one slide here. But when you got somebody on the outside that’s holding you accountable, and it seems like that makes a big difference,

05:40
It makes a huge difference. And so, yeah, that would be more like a one one coach who has a lot of great experience and can give you their opinion and feedback and support for guidance. Right. I personally prefer a peer group setting because I don’t get only one opinion. I get numerous opinions. And it’s almost like having your own board of directors to bounce anything you want off of them.

06:05
Yeah.

06:05
So 80 minds is a lot better than one mind. I’ll tell you that all day long.

06:11
I like that. And then, and then I guess in the, in that process, you’re sitting with people that could say, well, I’ve been through that.

06:20
Exactly. You’re not, you’re not alone on this pedestal by yourself. You go, oh, my friend Polo or my friend Rory, they’ve dealt with this situation. I’m going to call them and they’re going to answer and they’re going to tell me what I need to do or how I can get through this or just provide the support that I need to go. It’s going to be okay. Because oftentimes the part that’s not spoken about is being an entrepreneur or a business owner can be very lonely. Right. Because you try and do everything for everyone and usually your spouse is your support system.

06:53
Yeah. Well, and sometimes if your spouse isn’t in the business, they don’t quite. They don’t grasp the risk or what’s going on.

07:02
Exactly.

07:03
But you’re sitting around, like you said, it’s interesting. You’re sitting around a table and it’s like a board. But these people have been through it and, you know, from, I guess, the discussions that you get to have with them, first of all, you’re in a safe spot. You’re in a safe place. You’re with trusted people. They’re not competitors. You can kind of totally reveal yourself, your books and everything and say, hey, help me fix this, you know, or whatever the problem.

07:29
Absolutely. Yeah.

07:30
Yeah. That’s awesome. Any, any major stories that stand out to you just since you’ve started, like seeing a dealer have one of those aha moments.

07:43
Oh, man.

07:46
Yeah.

07:46
So, you know, the cool thing is a dealer was struggling. Right. And didn’t know where to go. And we have our colleagues that are willing to fly out to his location on their own dime to help him. Right. I mean, how powerful is that?

08:07
That’s very powerful.

08:08
Not asking for anything in return, just going, hey, you’re my brother. You’re my sister. I’m here to help you. So I’ll be out there, and let’s do what we got to do and get you back on track.

08:19
So, man, I mean, that. That’s actually profound. I mean, you don’t. You know, I mean, that’s. That’s real friendship in a sense. I mean, you know, you’re. You’re. You’re getting. You’re getting help. And I had. I had a guy on the show, I’m gonna say it was last summer, and he talked about somebody he met in a peer group, and they became really good friends. And then when they bought their second store, they ended up. They were struggling. You know, they had some challenges with employees, and I think a key manager left or whatever, and. And his. His new friend basically said, look, I’m gonna fly in, stay as long as it takes, and we’ll. We’ll get it figured out. And he stayed for, like, a couple weeks and worked the counter and everything else.

09:06
And, you know, he had a buddy basically, that he could trust, but somebody that, you know, knew the business and was able to just come in and fill in as. And make it work. And then. And he said it really right at the ship quickly. And we. We were able to get our second store on stable footing after the purchase. And after that, they just. They just took off. But I think, yeah, those are. Those are cool stories, man.

09:33
They are very cool.

09:35
So do you get to travel a lot? How’s your travel workout?

09:40
I travel some. So I travel seven times a year, three times in the spring, three in the fall, one in the winter. And most of my travel is geared around what we call our master meetings at Elite. And we have a host shop somewhere around the country or in Canada, and they host us for three days. We show up, and the first day we meet in the hotel, and we call that our mastermind session. Everyone submits a question, you know, problem that they’re having or something they’re working on, and then we have the room as a collective find solutions and solve that issue. And it is so high energy. It is wonderful. It is very fun. And you come out of that meeting that day, and you’re in a hotel room all day long. You come out feeling energized.

10:33
And then we typically go to dinner after that. As a group, the next day is our host shop visit.

10:38
You’re making sure that you’re addressing everybody’s challenges. Absolutely.

10:43
Yeah. That’s my job. Right. So I make sure that we don’t spend too much time on a topic and we get through and people get the answers they’re looking for or at least the direction they’re looking for. We can help them progress. And then day two is our host shop visit. So in the morning we get together, have breakfast. Our host shop owners or leadership will give us an overview of their business, what they’re working on currently, an overview of their employees, and then we all go out to their shop. We break out into teams for different sections of the business and we come back and we give them all the feedback on what they can do to improve that things that we liked.

11:24
And it’s very positive but it really just accelerates the momentum that you are creating in your business to continuously improve. Right. And then the third day and then we usually do like a team outing, you know, some sort of team building event after that. For example, in Kelowna BC at motor work last fall we had a cooking competition and that was very fun. And then the last day we typically do some sort of training and we end a little bit early so people can get home on for the weekend.

11:55
Yeah, so what, what would entail the training? What, what type of training?

12:00
Be many different things. So in the fall we worked on our customer experience and our workflow in the shop. So it was all of our colleagues responsibilities to create a PowerPoint and tell us what they’re currently utilizing for customer experience and how their workflow works in their shop. And that way you can pick ideas from each person to enhance that customer experience and that workflow. What you know, all shops have bottlenecks in their workflow and efficiency. So what can we do? What are little things that we can tweak to make this more efficient? Have better communication, have a better snack bar, better smiles on the counter. All these little things that are very important. Right. To get the customer that you want. And so we did that.

12:49
You know, a training might be like we have in the spring we’re working on, you know, having a tax company come in so we can all plan for our taxes better. Right. How do we better manage that money and have write offs so that we have less of an overall impact in the tax problem. One thing that I really want to focus on is I work with a lot of strictly automotive repair and maintenance facilities and businesses I want them to sell more tires. So you don’t realize it if you’ve been selling tires since you were 12 years old, like myself. But it’s a different ball game than selling brakes or selling a brake flush or transmission flush. So let’s do a tire training and understanding that, you know, there’s rebate programs, there’s buying deeper because you’re buying more products.

13:44
You know how to charge for Mount Balance disposal, Do you build your own in house warranty for that? All this stuff. Right. So let’s teach it. Let’s give them something they can take back to their shop and have an immediate impact.

13:58
That’s fabulous because there’s so much like if they are doing anything in tires, then you and I both know that it’s revenue walking in the door and don’t let it leave.

14:07
Absolutely right. They already have a car there, so you might as well sell them tires.

14:12
Amen. I mean, it’s there. And why split the. Because, you know, if you go to the tire dealer or let’s say an auto repair shop lets somebody leave to go buy tires somewhere, there’s a very good chance they’re going to go someplace that does the same auto repair services that you’re already offering. So it becomes a more complete package over there that you don’t want to give away.

14:34
Absolutely. And I’ll tell you, I haven’t seen it, but I would be open to someone telling me, but I have not seen a singular vehicle service that produces more gross profit dollars per hour than selling a set of tires.

14:48
That’s a good point. And I think once people figure that out and they realize that, yeah. That don’t look at the margin on the tire, but look at what your time involvement is, et cetera, all the little parameters that make that profitable. Yes, it’s you’ve got an. And there’s some guys out there that’ll tell you straight up that if, if they never let a tire sell go because even if they have to sell it at cost, because I don’t want that customer ever thinking that I can’t provide full service for them. You know that. And it’s that whole relationship that I want you to count on me. I want, I want to be that guy for you.

15:25
Absolutely. And you get to see that customer more often. Right. Because you’re going to provide their tire rotations. So you have opportunities to catch and recommend all the other services that go with owning a vehicle.

15:37
Well, just like, you know, and because you’re A personable person, but the more you engage with somebody, the more, the. The deeper your friendship goes. So it’s not like, you know, you’re. I know you’re engaging for, you know, automotive needs, but at the same time, you get to like your customers. Right. And you can BS with them and have a good time with them, and. But the more you see them, the more that relationship gets rooted, I like to say.

16:01
Absolutely. And I mean, you look forward to seeing those customers, and then it becomes just. They trust you 100. Right. So.

16:10
Well, and in your position, you know, I mean, we live across the country from each other, but, you know, I have five kids. At one time, it felt like I had a mini fleet here, you know, and. And I. Dad was always taking care of it. And my second daughter was the best. She. She paid attention to the little sticker, you know, when it needed oil change. And I wasn’t one of those dads that kept a notebook on every car or anything. I just. I had the reminders that were, you know, there and then I took it to the same spot all the time and. But it was. It’s. It’s funny, you know, you get these. You get personalities of different kids and son, don’t they just need that key to turn over and that’s all they care about?

16:48
My daughter, on the other hand, she was cognitive. All the needs. Hey, dad, it made this noise. It did this, it did that. And I loved her attitude. I mean, it was awesome. But I could take it to that same dealer. He knew my needs. He knew what I was trying to accomplish. I didn’t need, you know, everything fixed on the car. You know, when teenagers were driving them. I just. I just need it. I want it to run and run safely, but I don’t need. You know what I mean? He knew what to sell me and what not to sell me and. And I trusted that. And it made it. It just made life easy. And I’m sure you had customers like that, and then. And then the kids end up being your customers after they leave the nest. Yep.

17:30
Yeah, exactly. Yeah, it’s. It is the best. And I’ll tell you, just backtracking a little bit, that is the one thing I miss about my business is the people, right? The customers and my employees or my team. And that was the. The biggest transition I had to figure out. So now I just have to go stop by and hang out with them.

17:54
So there you go. Well, now you can hand pick which ones you want to go have coffee with. Something right over fear. God, Another question dawned on me and it just slipped my mind. It was, well, let me do this for you while people are listening, if they’re interested in having a discussion with Nick Fox. First of all, do you have room in your group right now if someone wanted to talk to you about getting involved?

18:20
Yeah, we do have a little bit of room. Right. So we cap it at 90 colleagues right now because it’s myself and Dan Buss who are the pro service coach and facilitators. And so you work with us, but if you wanted to, if you’re interested in our group, you would reach out to myself or Dan or Tom. But you can go to the elite worldwide.com website and say I’m interested in pro service and that’ll get your information to all of us. Then we’ll reach out to you. But I’ll tell you folks, that’s E.

18:55
L I t e worldwide.com, correct?

18:59
Yeah.

18:59
Just so you know. Yeah.

19:01
But I’ll tell you there we do have certain criteria that you have to meet in order to be in our group. Right. For example, ushop has to do at least a million dollars in sales a year. But more importantly, we want you to have a great reputation in your community and have great business ethics as well. Because that’s what we’re all about. We’re about people over profits. Right. So we’re going to care about the people first and then we’re going to worry about the profits after that. Because at the end of the day you don’t have anything without people.

19:29
Man, that’s nice. And it’s nice. I think, look, it’s nice that you have those requirements. I think in anything in life it’s good to have standards. And the fact that you guys have those standards tells the good people out there that hey, this is a group that you want to work with 100%.

19:48
And we have everyone from, you know, small single store locations that are doing, you know, just over a million dollars to some colleagues that have 10 locations doing $25 million.

19:59
I’m glad you, I’m glad you brought that up because that’s one of the questions. But what about. So let’s say do the multi store operations, do they get together with other multi store operations or do you keep it a mixture?

20:16
So we try and do both. Right? Okay. So when we first meet you and you introduce yourself, we learn about you and your business, then we try and place you into a pack which is a group of 10 people that are like minded and have similar goals. So if you’re a multi store owner, you’re going to have probably similar goals to other multi store owners. If you’re a single store guy that’s trying to go from a million to 2 million or from 3 to 5 million, then you’ve got different goals. Right. So, so we try and place you into the group where you’re going to get the most benefit out of it.

20:53
Nice. I think that’s, that was one of my questions that I couldn’t think of. But I think that’s important. But you guys kind of do that on your own. Figure out where you think they would mingle the best.

21:04
Absolutely. Yep. And then just because you’re in that pack doesn’t mean you’re not going to ever meet other people in pro service because that’s what our master meetings are for. Anyone can go to any master meeting.

21:16
Gotcha.

21:16
Or. And then you get to meet them and build that relationship. And even if you have a question, you might reach out to me via phone or email and be like, hey, what are people using for garage keepers insurance right now? And I’ll be like, oh well you should talk to this guy. Yeah, he’s already, he’s doing shopping this right now, you know, so then you get a phone call from somebody, it’s.

21:41
Like somebody’s already doing your homework for you know?

21:43
Exactly. Yeah, yeah, I love that.

21:45
I mean it’s just so handy. It’s like you don’t have to reinvent the wheel. And when like you said, you’re an entrepreneur, you’re out there as an island, you’re trying to do it all yourself. But man, you can get in this group and have just a lot of camaraderie and associates that have already been there, done that and can tell you, hey, this is where I benefit and you don’t have yet.

22:04
Yeah, everything, Mike, even pay plans, Right. Even standard operating procedures. I have, you know, been really fortunate that I’ve got to work with a lot of neat people and we all share things with each other. So I’ve got an entire library that has just endless amount of documents that I can give to you and we utilize them for, we like to call it R and D, rip off and duplicate from our friends.

22:29
So it’s the best way to do it. I mean, why reinvent it? Right?

22:34
Exactly.

22:34
Well, I’ve just. So food always interests me. But what’s, what was the little cook off you guys had that you did? I’m curious.

22:43
Oh my gosh, was it chili or something?

22:46
Like, that. It was.

22:47
It was like a black box competition, right? And it was this commercial kitchen, really cool area, and lake. Lake House kitchens. I think it was in Kelowna bc, so if you’ve never been there, I’d highly recommend it. But we brought everyone from this meeting. We had 50 people here, and we broke out into teams. Some of us were judges, and we had a competition. And in the black box competition, you get in the teams three or four, maybe five, depending on who you want to hang out with. And there’s this box, and they give you ingredients, and you have to make a dish out of it.

23:23
That’s cool. And so you don’t.

23:26
And you have no idea what they are. So you open it up and you’re like, oh, okay, I have a steak and I have a potato, and I’ve got parsnip, you know? And then you’re like, all right, now I gotta make something out of this.

23:43
So.

23:44
And then you cook up some masterpiece that you create into your mind. You can’t use your phone, right? But they have all the tools and equipment there.

23:51
You’re not allowed to research anything on your phone at the time. Oh, that’s fun. That makes it really.

23:57
And so you cook it up and it’s timed so you have to have it done in a certain time, just like you see on tv. And once you’re done, you put your team’s name there, and then you bring it up to the judges and they go through and they taste it, and then they say, all right, you guys did great and you won or you got second. But I will tell you this, the staff at that. That place said they’ve never had as many good meals cooked as. As we did that night. And that’s just mad props to people in the automotive industry, because we know how to cook and we know how to eat.

24:30
That’s awesome, though. What a compliment. I mean, honestly, they probably have seen hundreds of groups, if not thousands, and so, yeah, that’s awesome. What. What’s Nick Fox’s favorite food? Before I let you go,

24:44
If I.

24:45
Put you on an island and you knew you were going to be there for one year, and you only had one type of food that you could eat and you had to eat it every day, what would you accept or what would you want?

24:58
There’s so many different types of food that are so delicious. But if I was on an island and I could only eat one food every day, I’m going to cheat a little bit because I’m going to say, tacos. Because you can make tacos differently. Right, but it’s still a taco, so I’m going to try tacos.

25:19
I like it. No, well, you’re right, because you do the breakfast taco.

25:23
Exactly.

25:25
I like your thinking, Nick. You give yourself options. I mean, all it’s got to do, hey, to be officially a taco, it’s just got to be at a taco shell or soft shell. Right, Exactly. That’s awesome. Well, I do. Like, I had to go down and see some tire guys down in Houston and I’d never really eaten breakfast tacos the way they do, and man, a few years ago, guys. Dang, those things are incredible. You can get some smoked brisk in it with an egg.

25:57
Sounds amazing.

25:59
Yeah, it is. But I like the way you think about that. I mean, you know, because I get people that’ll say, you know, well, I would eat well. Pizza actually gives you a lot of variety too.

26:10
It does. That’s another good one.

26:12
Yeah. Because you.

26:13
I’m getting older now, so I gotta focus on some protein instead of the carbs.

26:19
That’s awesome. Well, Nick, I’m glad you came back on. I’m glad to get to see you again and I think I’m. I don’t know, am I going to see it shortly in a. Well, I don’t know. It won’t. This thing will air after that, but. So we’ll see each other soon, I’m sure. But I wish you the best with Elite, and I may have a name or two for you before this is over.

26:40
I love it, Mike. I always appreciate it. It’s great hanging out with you and I’m sure I’m going to see you in Arizona in the near future. So it’ll be awesome.

26:48
Good deal. Well, I wish you the best and as always, thanks for being a big fan of ours and we appreciate your support and we’ll have you back on another time.

26:59
Love it. Can’t wait. My man. Take care.

27:01
All right. To all our listeners out there, thank you for being part of the podcast. You know we love you. We’ll see you next time. To all our listeners, thank you for being part of the Gain Traction podcast. We are grateful for you. If you’d like to find more podcasts like this, please visit gaintractionpodcast.com if you’d like to make your guest recommendation, please email me@mike treadpartners.com this episode has been powered by Tread partners, the leader in digital marketing for multi location tire and auto repair shops. To learn more about tread partners visit treadpartners.com.

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