Eric Raber is the owner of ER Autocare, a multi-location auto repair business with four locations in the Columbus, Ohio area. With roots in agricultural mechanics and early hands-on experience working alongside his father, Eric built his technical foundation long before opening his first shop.

Over the years, Eric has navigated shop growth, rebranding, hiring challenges, and operational scaling firsthand. His experience running multiple locations; including the lessons learned from early naming and branding decisions, gives him a practical, real-world perspective that resonates with shop owners facing similar growth stages and decisions. 

In this episode…

As auto repair shops grow, add services, or expand locations, branding decisions made early on can quietly start working against them. Auto repair shop name mistakes often don’t show up right away, they surface later as customer confusion, hiring friction, or a brand that no longer reflects what the business actually does.

In this conversation, Eric Raber walks through how those challenges showed up in his own business and why naming, clarity, and consistency matter more than most shop owners expect. This episode is especially relevant for operators who’ve evolved beyond a single-location mindset and are now thinking about long-term growth, brand alignment, and how their shop is perceived in the market today.

Here’s a glimpse of what you’ll learn: 

[01:07] Introduction to Eric Raber and his multi-location auto repair business

[01:40] Early mechanical experience shaped by family and agricultural work

[03:57] Nontraditional education and entering the workforce at a young age

[05:39] Learning diagnostics and technical problem-solving through mentorship

[09:01] How early shop name decisions created long-term branding challenges

[11:30] Why brand clarity becomes more important as a shop grows

[15:29] Using BNI and relationship-based networking during early growth stages

[20:43] Tradeoffs and risks of consolidating multiple shop brands

[22:41] Maintaining operational consistency behind different brand identities

Resources mentioned in this episode:

• Eric Raber LinkedIn
• ER Autocare Website
• Tread Partners
• Gain Traction Podcast on YouTube
• Gain Traction Podcast Website
• Mike Edge on LinkedIn

Quotable Moments:

• “You have to have a hard consonant in your name somewhere, ideally beginning or end.”
• “Saying that name on the phone 100,000 times is not fun.”
• “It’s not a whole lot of fun selling auto repair on top of a tire shop name.”
• “If I have to explain it every time, that’s already a problem.”
• “Don’t just consolidate brands for the sake of consolidation.”

Action Steps:

1. Audit your shop name for clarity and fit.
2. Test how your brand sounds in real interactions.
3. Gather outside feedback before rebranding.
4. Evaluate branding impact before expanding locations.
5. Separate brand decisions from emotion and habit.

• Auto Repair Shop
• Auto Repair Shop Name
• ER Autocare
• Eric Raber
• Gain Traction Podcast
• Mike Edge
• Naming an Auto Repair Shop
• Tread Partners

Transcript

00:00
You have to have a hard consonant in your name somewhere, ideally beginning or end, and then you have to keep it at two syllables or less. So obviously depends what you’re doing. It’s tough to keep it at one, but most popular brands have one to two syllables. So if you have just keep those two things in mind as you’re building a brand, it does wonders at cutting out the fluff. 

00:23
Welcome to the Gain Traction Podcast, the official podcast for tire business. I am Mike Edge, your host and I have the privilege of interviewing the tire dealers, shop owners, counter sales reps, technicians, industry executives and other thought leaders of our industry. This episode is brought to you by Tread Partners. Tread Partners is the leading digital marketing agency that specializes in digital marketing for multi location tire and auto repair shops. Tread Partners works with clients that have hundreds of locations, down to five locations. Get a professional unbiased opinion and let Tread Partners review what you’re doing. It starts with a simple conversation. To contact tread partners, visit treadpartners.com so let’s get started. 

00:57
Started. 

01:03
Welcome to the Game Traction Podcast, the official podcast retired business. My guest today is Eric Raber, owner of ER Auto Care with four locations in the Columbus, Ohio area. Eric, welcome to the Gain Traction podcast. 

01:17
Thanks. Glad to be here. 

01:18
Yeah, I’m glad to have you. So you got four stores and you’re. I think, I think Columbus is a cool market. I’ve driven through there many times. But before we kind of get into your business, tell us a little bit about Eric. You know, where you grew up and where you went to school and when did you know you wanted to be in the automotive repair world. 

01:39
So I grew up in the northeast part of the state, close to a small town called Worcester, Ohio. 

01:46
Okay. 

01:47
We lived there from. Live there from about 1992 through 2007. My dad had a mobile fee processing business. Worked in the agricultural world and it had started to become obsolete so we had an opportunity to move to the Columbus area. He had a part time job offer and then had a farm shop that he could do whatever he wanted with on the side of supplement income. And one thing led to the next. Started out working on farm equipment, trucks, semis, cars, lawnmowers, like you name it. If it had wheels, it worked on it. And not everything had wheels on it either. So we got to a little bit of everything there. My dad’s side of the family is very mechanically inclined and the mobile fee processing equipment was incredibly maintenance intensive, so we learned a ton through that. My grandpa was a Farmer. 

02:47
And he should have been a race car driver of some variety or another because the way he droves tractors, he’s always breaking stuff. So word. A ton of. 

02:56
He probably liked fixing things too, though. 

02:59
No, he did not. 

03:00
He did so. 

03:02
It was highly convenient for him that we lived two miles away and so were back and forth all the time. So, yeah, we learned a lot about basic maintenance on stuff through that situation. So. 

03:17
Well, that. And then, you know, a lot of good mechanics come up that way. You know, just kind of necessity. We always did it. They learned from just, you know, whatever their environment was and yours. I mean, you know, you can learn a lot from tractors. 

03:34
Absolutely. 

03:35
Especially because there’s a lot of fitment with tractors and fitments and wheels and stuff. There’s just. Man, there’s a lot out there. Yeah, that there is. 

03:45
Yeah, it’s. 

03:46
And you learn to make adjustments from what I understand. 

03:49
Yep, you certainly do. 

03:50
Yeah. So. So tell me, so you went to high school in the same area? 

03:57
Yes. 

03:57
Okay. 

03:58
It was a small private school. Actually, the school I went to only went to eighth grade. And then I did a homeschool curriculum for high school. Knocked it out over two different winners while I was working with my dad. 

04:11
Nice. 

04:11
The. Fortunately, the private school I went to, the curriculum they use is pretty tough. So getting through what I did on homeschooling on my own was decently easy. Yeah. So, yeah, I’ve been working full time since I was 15. 

04:27
Man, that is. That is very cool. Because look, there’s nothing like the. What’s the, what do they say the mother of invention is? Oh, what is that called? 

04:37
Necessity is a mother of invention. 

04:39
Yes, mother invention. And you had to learn to get creative at a young age. Plus, I mean, you probably, I mean, out of a lot of people I know, if you had a job that long and full time, you know the. 

04:50
Value of a dollar am you not of it. Yeah. 

04:53
And you’ve got to, you’ve got a whole nother appreciation. Well, I do feel like, you know, in our culture today, I think, you know, especially my age group, we got kind of snowed on the idea of education a certain way, had to go down a certain path. And I don’t think there’s a, you know, now that I’m older and everything, there’s definitely not a one size fits all and non traditional education. I think in many ways gives you a better critical mind. 

05:21
You’re. 

05:21
You question things differently, you look at things differently. You’re, you didn’t learn in a box in other words. Right. And you had so much on, on hand experience for, for what you were going to do. Yeah, yeah. 

05:38
There’s lots of trial by fire for sure as dad was obviously a bit more advanced with his experience than I was. But as we started getting into working specifically on cars, I caught up with him pretty quickly and he hated messing around with diagnostic work, especially the electronic side of it and he just wanted to go hang parts, see that kind of stuff. And so I dove into it. Fortunately I had a couple of mentors that one of them was a ex technician that helped me out through some of the basics. This is 2007, 2008. We didn’t have access to identifix. The shop were in, we had a dial up Internet connection and took a little bit of work to get that. So were running this on the shop phone number, bootstrapped this stuff seriously. 

06:27
And finally we got all data and that helped out a lot. But yeah, it took a couple years before we had anything decent as far as the Internet goes. So that’s great. Yeah. Had a, another gentleman that worked the H vac world and he taught us a ton about air conditioning and yeah, to this day my dad’s one of the best H rap or AC technicians that is out there. Like, yeah, there’s something wrong with them, then we can figure it out. And the people I’ve hired, I’ve been like, how do you guys not know this and realize, oh yeah. Because of one mentor that helped us out with that. We learned a ton through that’s cool. 

07:05
It kind of makes you appreciate what you had to recognize that not everybody got what, you know, that person in their life that yeah, it really makes you appreciate, you know, people in your life a whole new way when you get down the tracks a little bit. And I think this is the crappy part about life. You, you know, it’s kind of like you never appreciate something until you’re down the tracks further where you wish you could go back and go, man, like my dad’s passed on. 

07:32
There’s a lot of things I tell my dad right now that he, you know, he’d get a kick out of me actually confessing to him that you were right about, you know, like, you know, because you know, when I was listen, I was full of a lot of piss and vinegar like in the age of my 20s because I, I had no fear of doing anything. And he’s like, boy, you need to slow down and smell, you know, you need to just chill. He said you. You think you got to go do everything and you can’t do it all. And I. But you don’t. You don’t know that until through that fire. Right. And you realize, yeah, I’m biting off way more than I can chew. And you finally have to admit it, you know, and. But there’s a. 

08:09
There’s just a lot that I would go back and thank him on because I live by a lot of his mantras now. Didn’t then. But now I do, you know, So I call my. I call my dad a great mentor toward me, but I didn’t appreciate it at the time. 

08:26
Yep. Proverbs says train up a child in the way he should go, and when he’s old, he won’t depart from it. So. Yeah, you’re living example of it. 

08:35
Totally agree. And so I, you know, I got. I got three sons as well, so I try to pass on. I don’t think they’re as stubborn as I was, but they got a little bit in them. Don’t. You know, they’re gonna. 

08:48
It’s. 

08:49
But that’s. That’s part of life too. Everybody’s got touch that fire a little bit themselves, you know? 

08:54
Yep. That’s for sure. 

08:56
You probably did it a little bit. 

08:58
Oh, yeah. You know it. Yeah. 

09:00
Well, tell me. So you get to you. Where did the, er. Automotive come from? I mean, obviously it’s your initials, but where did you. When did you know, head to this course of starting the shops and then getting to four. 

09:14
Yep. So the. We’ve gone through a series of names. It’s been kind of frustrating. But anyway, so quick story on that. We started out as E and R Garage, and it’s Eric and Ray. Ray’s my dad. This was his idea. His name. It wasn’t. It was Ian R. Garage, because he came up with it, not me. I had nothing to do with that. The problem with that name is saying it on the phone a hundred thousand times is not fun. The problem that happened is we made it even worse because 2009, late 2008, early 2009, we added tires into the business model. Well, this was in a nasty transition phase that we didn’t understand was going on. 

09:58
Figured it out a year or so after the fact, where were going from, like $50,000 of inventory and you had all the tires covered that you wanted. And whereas now, like, you throw a million dollars at, you still got massive holes anyways. So we listened to the tire distributors and we’re like, oh yeah, you can’t sell tires. They don’t have tires in your neighborhood. So we go change this thing to E and R tires plus. Nobody understands the plus. So now we go from being a general auto repair shop to being a tire shop. And it’s not a whole lot of fun selling auto repair on top of a tire’s name. And technician recruiting is even harder because your atax like I don’t want to work for a tire shop so. Oh wow. It, it got shortened up to yeah, I’m down here. 

10:43
ENR now it sounds like ENR Tires. As I horrible branding advice. So did ran the ENR tires plus name from 2009 through 2017. Started working with a coaching group, Tropics Academy and kind of explained what was going on with it and they’re like, okay, yeah, just rebrand it, figure it out. So that’s when we switched to ER Auto Care. And the name works a lot better. It’s a lot more, it reflects what we do a lot more accurately. Yeah. And through the whole thing we never really lost any tire sales, percentage of sales. It’s never went down as a result of it because yeah, now everyone sells tires as an add on rather than making it their mainline businesses. 

11:30
So, you know, that’s interesting that you went through the branding nightmare because I think, you know, sometimes when you start out as an entrepreneur, you can take branding a little for granted, like it’s not going to matter. But then all of a sudden, like you said, you hear yourself answering the phone or you have to say something a certain way or a customer gets confused and you never thought about it from a certain perspective. Right. And then all these kind of little bitty negative darts keep hitting you about something you’re not doing right with your brand and you realize, man, I’m confusing myself, you know, and it’s, it, but it’s one of those things like the older I got, the more I started appreciating, man. Brand is a big deal. And you know, because consistency is a big deal, I think. 

12:18
And when you can put that brand out there, simplify it and then the, and then the customer base easily knows or identifies what you do and what you can do for them, man, it makes life a lot simpler, you know, and I, I remember I worked for a company one time and they had a business card and it caused a little controversy. I don’t want to get into all of it or whatever. But that the card always created a question and every time I gave it to somebody they would be like, what’s that mean? You know? And it was like. And I had to go back to my, my boss and I had to say, listen, we need to change this. And he said, wow, we like it. 

12:57
We, you know, we came up with this through a little exercise and thought this would be a cool brand and all this stuff. I said, well, it’s not working. I said, because if I have to explain it every time I get in front of somebody we’re off on a tangent that doesn’t even matter, you know, and it’s. And it becomes a negative to get back to what we need to talk about. And to his credit he took my advice and we changed it a little bit. Kept the same company name but changed kind of like the logo or whatever was causing the confusion and it ended up becoming a little bit too plain, the vanilla. And we changed it again to dress it back up. But we got rid of the negative is what I’m saying. But it was guys, thank branding. 

13:39
That was a, that was an exercise that I didn’t expect to have to go through but when I went through, taught me a lot, you know, like, wow, you really got to think this thing out and even, even be. Besides that. You can’t, I think you can’t think, you know, it all. You have to actually listen to other people, you know what I mean? Because they’ll tell you something you’re not even thinking about. About that brand or that word. 

14:06
Yeah. 

14:06
Yeah. 

14:07
When we switched to the er, AutoCare name, went through a list of at least a dozen names that we thought were decent and the bulk of them. And people just pointed out different things like what does that mean? Like it does nothing for me. Stuff like that. I actually took the list and went in front of my BNI group and did a 10 minute on it and got them to help me is go through and kind of boat on some different things. And er AutoCare is the one that kind of floated to the top, so kind of tied it to the past, so it wasn’t a total changeover, but still kept a couple of key elements. A couple of things I learned as I started getting into rebranding was you have to have a hard consonant in your name somewhere, ideally beginning or end. 

14:56
You look at a lot of your big brands that are successful, like Chick Fil A, you have a decently hard consonant on the front of it. Nike, you have it in the middle. Walmart, you have that hard tea at the end. And there’s just something about that makes work a lot better. And then you have to keep it at two syllables or less. So obviously depends what you’re doing. It’s tough to keep it at one, but most popular brands have one to two syllables. So if you have just keep those two things in mind as you’re building a brand, it does wonders at cutting out. 

15:29
Man, that’s so interesting because you’re so right about that. You know, it reminds me. Well, first of all, I want to. I want to go to a topic you brought up because I think this is important and I think tire dealers and auto repair shops should join because I bet you’ve had success with B. 

15:45
And I. Yeah, it. It was mixed for my specific situation because when I was in it, were single location. We’re literally out in the corn fields of plain City, Ohio. It actually to the point where we did enough marketing and got people to drive that they were like kind of freaked out because they’re used to the city and you’re out here in November, it is cloudy and there’s. You can see for miles. It freaked people out. We got some people from BNI to drive out there, but that’s kind of what threw it off. So since I’ve met a lot of people through coaching groups that have had very good success with it, if you’re starting out bootstrapping your way up it. It takes some time commitment, but it is an excellent way of getting traction, getting out in front of people early on. Yeah. 

16:34
Personally, I found that I connected with a lot of vendors. There’s an insurance company that I use to this day and it’s been eight, nine years ago since I left the group. And yeah, just a way of connecting with some really good people. When you’re at a single store level. 

16:53
Well, the nice thing is you’re not sitting in a room with any competitors. Right. You’re already isolated that way, the way they set you up. But the other thing, you know, everybody owns a car that’s in that room, so they could all potentially be a client. But everybody knows other people that own vehicles. And so it helps with that little contagion. 

17:13
Right. 

17:13
That connectivity of just reaching out. And I. And I think it’s a bootstrap marketing method where if you don’t have a lot of money, it’s a good way. Yeah, you got to put the time in, but it’s a good way to get your name out there in a goodwill way. And the next thing you know, it seems to snowball. But my brother, now it’s a completely different industry. But my brother, he was an insurance. You talked about an insurance person. He kills it in there. I mean, like, it’s just. It’s just, you know, I think he walks out with two or three referrals every time he leaves. And it’s like, wow, this is like a gold mine for you know, And I think it’s that way with other service companies like Plumbers or H Vac or whatever, because everybody’s got to have them, right? 

17:53
But. And that’s where I felt like it probably benefited you. And it’s interesting that you. But. But your location would make a difference. If they have to drive a little further, that would make a difference. But if you were in the middle of the vicinity of where everybody’s living in that BNI group, I think it could be a big boost. So. But I want to go back to branding here real quick again, because I love this topic. You know, it’s interesting to me. Growing up, TV shows that are super successful had. Most of them had one word to them, the ones that broke all the records for like, you know, viewership and everything. 

18:33
So you could start with MASH, that was in the 1960s, 70s, and I remember when I was a little kid, my uncle loved that show that was always on at their house. Then you get to Cheers, one word again. Then you go to Seinfeld, then you go to Friends. And you’re talking about words that have a consonant. Like you’re talking, you know, what you mean. Like we mentioned. And then, you know, past Friends, I would say the office, two words, but not hard. And I. It’s interesting to me, branding and the way you just described it, because I’ve always looked at the TV shows and thought it’s so weird. The most iconic, most successful ones that got the largest viewership had one word, you know, real simple. 

19:19
Yeah, that’s interesting. I never put that together with TV shows, but yeah, that’s very interesting. 

19:24
And we’re talking giants. Like, these aren’t shows that were marginal or they are friends or anything like that. You know, it just. And then I think about, like, you. You mentioned some of those brands like Chick Fil A, Walmart, you know, even, you know, you could even say Hobby Lobby has a connectivity because of the rhyme, you know, but it’s easy, you know, no other place is even close to that little rhyme. Hobby lobby, you know, and it’s just. It’s just interesting, but I think. 

19:55
I think. 

19:56
Yeah, I’m glad we touched on this today because your story, I think, is probably very important to a lot of other people that are listening and the struggle they’ve had. Or I do know there’s quite a few of these owners I know that have multiple stores and they keep considering how am I going to consolidate the brands, because, you know, they bought out different people and. And they’re afraid to change the brand. Because I get it, that brand was built up in a neighborhood or, you know, a suburb of a city or whatever, and everybody knows it, but eventually they want to get everything under one name. And that migration process is a tricky process, but it can be done. It’s just, it’s. You got. You can’t make a mistake, you can’t afford it. Yeah. 

20:43
And I would caution people don’t just go try and consolidate brands just for the sake of consolidation. There’s a lot of cool stuff you can do with individual brands. Now, granted, you’re going to be managing different branding guides and all that, so the management becomes a little bit harder. But let’s say you have a bad employee or two in brand one, and that can very quickly bleed into the. As a reputation of the rest of your business if you’ve got a single brand. So there’s that obviously, go take care of the bad employees as quickly as you can. 

21:21
Acting at. Yeah. 

21:22
And then if you want to do something different with brand one, you can just go change of sign. Well, if you’ve got a clump of four stores in a small market and you go change a logo, like for example, what I’m dealing with right now, I don’t know if you see on my hoodie, I’ve got a white cross in this O. It created too much of a medical feel to it and it created an eye trail that you just looked at. So we did an update with the logo and removed that as well as adding the tagline masters of our craft. And now I need to go spend like a hundred thousand dollars on signage updates because I need to update every single store. Whereas if you have a single location, you just. You make your adjustment at one spot and then, okay, cool. 

22:07
You want to address something at the next place. On you go. So it’s. There’s cool stuff both ways. Mediums like TV and radio, where you cover massive amounts of area that it becomes a lot more difficult to do marketing through those channels with it. So you just have to figure out what game you want to play. But yeah, I would. Yeah, I hesitate to just change for the sake of change. I got friends that have multiple brands, they do very well with it and some that are a combination of both. So let me. 

22:44
What are they on the back side, let’s say when you know, they pick out a point of sale, a CRM, all these things. Do they, do they try to consolidate there, like get uniformity somewhere in operations. But even though they may be branded. 

22:58
Different, generally speaking that’s what will go down and then just the face of it’s going to look a little bit different. Most of them, yeah. Use a single point of sale. And then it also depends. Are you trying to be a high end euro shop or are you trying to, hey, we’re just straight up American Asian cars in a median or market with a median income of 40, 50,000. Like your pricing models are going to be completely different in those two markets. So it’s going to look different from that perspective. But ultimately running a shops, running a shop. So the underlying structure of it’s going to be about the same kind of like the old school VWS and Porsches. Like you’re just, they’re the same car with different bodies on them, use similar engines. So just. Yeah, that type of thing. 

23:48
That’s interesting. No, it’s just been a great topic. Well, let the audience know a little bit more about you. What’s your favorite movie? 

23:57
Favorite movie is Ford versus Ferrari. 

24:00
Oh, nice, man. I tell you what, I, I don’t know if I call it my favorite, but it’s in my top 10. I fell in love with Carol Shelby in that movie. Matt Damon plays him. Awesome or whatever. I mean I knew a little bit about Shelby anyway, but I mean just somebody personifying it in a movie like that. And the way he, I love the way he challenged Henry Ford. You know, I’d say we got it right where we want him. 

24:25
Yeah. 

24:26
That he’s like Henry Ford sitting in that chair, like expand, you know, kind of arrogant. He goes, well, we don’t have the brakes figured out yet. Hell, we don’t have the easy. We only have the paint figured out yet. He goes, but when we came back down the back stretch of the, what was it, the Le Mans, he said we hit 218 or something like that. He goes, and that’s faster than. Or what was his name? 

24:50
Geez, I should know this. 

24:51
Lorenzo or something like that. Something like Lorenzo. And he said that’s the fastest he’s ever seen. So he’s scared because he knows we can beat him now. And it was just. I just love the way he broke it all down and he goes, but that little book you got floating around here, it seen 19 hands before it got here. Because you can’t. You can’t win a race this way, you know? I mean, it was just. It was just cool. I like that. They did a really good job with that. Yeah. Good actors, too. 

25:20
Yeah, absolutely. 

25:21
Yeah. 

25:21
It’s one of the few movies that I’ve watched multiple times and have enjoyed it every single time. 

25:26
Who’s. Who’s your favorite character in it? 

25:31
I can definitely relate with Ken. Is it Miles? 

25:36
Yes. 

25:36
The driver. I. Yeah, it’s. I can communicate a bit the way he does, which is a whole thing I need to put some polish on. So. 

25:47
Yeah, it’s like, just get. 

25:49
Give me what I’m telling you and off. 

25:50
Yeah. You’ve still seen. You’ve seen it several times. You still get ticked off at the end that they made him go through, like they all had crossed the line at the same time. 

26:01
Oh, yeah. That’s just. That’s dumb. 

26:05
I know. It still ticks me off when I’ve seen the ending a couple times. It’s like, man, that just. That’s just B.S. Because that guy did it all. 

26:13
Yep, he did. 

26:14
I mean, really figured out the angles and everything, you know? 

26:17
Yeah, yeah. The brake system was absolutely genius as him. And. Yeah, a couple just use their creativity. 

26:25
I love that stuff. So what’s a mantra, code or quote, you guys? You might live by something that sticks out to you. 

26:33
Yep. So there’s a Mark Twain phrase. He says, too much whiskey is barely enough. So I didn’t live by that portion of it, but I put my own spin on it. And it’s. Cash is like whiskey, too much is barely enough. So that’s when you coming out of a crazy business situation is. I’m still digging myself out of a hole. It’s. I got that do not have this all figured out by any sense of the word. And I’m definitely learning that. Yeah. Once you think you’ve got plenty of cash. 

27:15
Okay, cool. 

27:15
Figure out how to safely invest it and then go stack yourself some more, because if things start going sideways, you never know how long you have to write something out. 

27:27
Oh, that’s great advice. That’s great advice. You’re basically prepared for that rainy day. 

27:32
Yeah, yeah. 

27:34
And the floods. Yeah. 

27:35
As I say, rainy day. Hurricanes, tornadoes, all in the same one week time frame. Hopefully it never happens, but you’ll every now and again you’ll have those weeks that you wonder why you woke up Monday morning and asked yourself, I wonder what’s going to happen this week. 

27:49
Oh man, those are the brutal weeks. But no, that’s great advice. I appreciate it. Well, I got to tell you, Eric, it’s been a pleasure having you. Thank you. And thanks for the conversation about branding that you’ve really had a firsthand experience with that. 

28:01
Yeah, absolutely. I really enjoy talking about the marketing side of the game, so it’s always a topic I’ll dive into. 

28:07
Awesome. To all our listeners and viewers out there, thank you as always and we’ll see you next time here at the Gain Traction Podcast. 

28:16
To all our listeners, thank you for being part of the Gain Traction Podcast. 

28:19
We are grateful for you. 

28:20
If you’d like to find more podcasts like this, please visit gaintraction podcast.com if you’d like to make a guest recommendation, please email [email protected] this episode has been powered by Tread Partners, the leader in digital marketing for multi location tire and auto repair shops. To learn more about tread partners, visit treadpartners.com.