Picking the Right Location for Your Shop
Neal Maier and David Christopher are Co-founders of Tread Partners; a digital marketing agency focused on using SEO, marketing, and branding to help tire companies and auto-repair shops grow and thrive.
Neal was previously a Partner at 3VE and COO of TexTivia, which rebranded into 3VE. He has worked for multiple automotive companies such as Autoshop Solutions and Auto Pro To Call.
David was previously also a Partner at 3VE and was the Founder of TexTivia, which rebranded into 3VE. He has over 20 years of experience owning and operating businesses, including his family’s auto repair shop.
In this episode…
Choosing a new location for your shop is a big decision. How can you tell which area will be best for business?
First of all, you have to decide if you’re going to construct a new building or acquire an existing one. Then you have to check out the demographics of the area, competitors nearby, and the existing customer base (if you are acquiring). What are the key indicators for success?
In this episode of the Gain Traction Podcast, Neal and David share advice for finding the best new location for your shop. They talk about locating a place with good visibility and clear signage, tips for merging your company culture with an existing location, and why the demographics of the surrounding area matter.
Here’s a glimpse of what you’ll learn:
- Neal Maier discusses the pros and cons of building a new tire shop versus acquiring an existing business
- If you’re acquiring a business, how long should you wait to change the name?
- Four key indicators of good location
- What makes a good business sign?