Steve Ferrante is the Founder and CEO of Pinnacle Performance Training. Steve helps elite auto shops sharpen their sales and customer service skills through consistent education. He’s now recognized as a leading sales and customer service trainer in the tire and automotive service industry and has been the contributing “Selling Smart” columnist for Tire Review magazine since 2010.
Your business is carried on the shoulders of your employees, so how can you develop a team culture that provides a service-first experience for customers?
It boils down to employee training and development. It’s just like a workout — if you don’t make it a routine, you won’t see any lasting change. Employee education has to be consistent rather than sitting them down for a one-time, five-hour training event. The energy you invest into the people you hire will spill out on the sales floor and into consumers. Instead of just getting sales, you’ll be building customers.
In this episode of the Gain Traction Podcast, Neal Maier sits down with Steve to discuss how he helps businesses revolutionize their work culture. Steve talks about why company culture is crucial for success, the strategies he teaches, and how customers will feel the difference.
Get notified about updates and be the first to get early access to new episodes.