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Episode 223

David Manley

Tire Business

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David Manley is the Managing Editor of Tire Business, where he covers the trends, policy shifts, and operational challenges shaping the tire and automotive repair industry. With more than two decades in journalism across photography, writing, and editing, he brings a well-rounded perspective on how industry changes impact shop owners on the ground.

His work consistently highlights the growing tension around right to repair in auto repair, giving operators a clearer understanding of how legislation, technology, and manufacturer control are reshaping what independent shops can and can’t do.

EPISODE SPONSOR

This episode of the Gain Traction Podcast is sponsored by Cosmo Tires. Cosmo Tires offers a wide range of tire solutions designed for durability, reliability, and performance across multiple vehicle segments. Learn more at https://www.cosmotires.com

In this episode…

Control over the repair process is quietly shifting away from independent shops. What used to be a straightforward job now stops at the final step because access is blocked, not because capability is missing. Shops can complete the work, but can’t finish it.

The core issue sits inside right to repair in auto repair. Vehicle data, software access, and manufacturer restrictions are redefining ownership. Customers believe they own their vehicles, but access limitations tell a different story. That gap is where frustration builds and where shops start losing ground.

The pressure doesn’t stay inside the industry, it moves directly to the customer. Higher costs, longer wait times, and forced dealership visits become the new normal. Right to repair in auto repair shifts from a policy conversation to a daily operational problem that affects revenue, workflow, and customer trust.

Here’s a glimpse of what you’ll learn:

[01:15] David Manley’s role and industry perspective

[03:17] Career background and transition into Tire Business

[06:22] Key challenges currently impacting the tire industry

[08:44] Lack of awareness surrounding right to repair

[10:00] How restricted access is redefining vehicle ownership

[13:46] Cost and service delays driven by repair limitations

[14:56] Tesla’s approach to open repair information access

[16:11] The role of vehicle data, safety, and manufacturer control

[18:33] ADAS limitations and implications for third-party service

[20:23] Importance of reporting real-world repair access issues

[24:02] Urgency for industry-wide awareness and action

[24:47] Personal conversations and closing statements

Resources mentioned in this episode:

Quotable Moments:

“Shops can complete the repair, but just can’t turn off the check engine light.”
“The consumer should be able to get their product fixed where they want.”
“Access is going to be restricted, and it’s happening in small ways right now.”
“It becomes a price issue and a time issue for the customer.”
“You’re connected to the manufacturer long after you buy the vehicle.”

Action Steps:

Audit recent repair jobs where your team couldn’t complete the work due to access restrictions and document the exact limitation.
Train your advisors to clearly explain right to repair in auto repair to customers so they understand why delays or referrals happen.
Start reporting specific access issues through industry channels like TIA to contribute real-world examples that influence legislation.
Evaluate how often dealership referrals are increasing and track the revenue impact tied to incomplete jobs.
Position your shop as an advocate for customer choice by educating your audience on right to repair in auto repair through content, conversations, and in-store messaging.

Transcript

00:00
Welcome to the Gain Traction Podcast, the official podcast for tire business. I am Mike Edge, your host and I have the privilege of interviewing the tire dealers, shop owners, counter sales reps, technicians, industry executives and other thought leaders of our industry. This episode is brought to you by Tread Partners. Tread Partners is the leading digital marketing agency that specializes in digital marketing for multi location tire and auto repair shops. Tread Partners works with clients that have hundreds of locations, down to five locations. Get a professional, unbiased opinion and let Tread Partners review what you’re doing. It starts with a simple conversation. To contact tread partners, visit treadpartners.com so let’s get started. Hey folks, Mike Edge here with the Gain Traction Podcast. I just want to make you aware we’ve got a great new sponsor, Cosmo Tires.

00:47
You can find out more about [email protected] they sell about every tire on the market. Here’s a short video about one of their products.

00:58
Slinging that brown mud kicker Mud kick up Never getting stuck digging down deep while we cr.

01:11
Welcome to the Gain Traction Podcast, the official podcast for tire business. My guest today is David Manley, the managing editor at Tire Business. David, welcome to the Gain Traction podcast. Yeah, well, I figured it’s. We’ve gotten to know each other over the last couple years. I figured it was time to have you on.

01:28
Yeah, yeah. No, I appreciate it and I’ve been listening. I think what you’re doing is great.

01:33
Thank you. Well, we love being part of tire business and have fun doing it that way. And we had a great time at SEMA this year. And I’ve got to tell the audience that you and I have got a little bit of the same sense of humor because went to two different steakhouses and one really was better than the other. It’s known to be a steakhouse and that’s the Golden Steer. And while were there, they’re. It’s funny, but the top of their menu says world’s greatest steaks or something like that, I think.

02:05
Yeah. And.

02:07
And it was excellent.

02:08
No, I appreciated that. But they. Every steak is like the aristocrat of steaks. And so it kind of ruined every other place that Every other steak place. Right?

02:17
It did. I mean it really. The whole experience is. And then went to that second place. It wasn’t necessarily a steakhouse, but there’s steaks similar size were priced considerably more. Even though Golden Steer is not. Not cheap by any means. It’s not. It’s expensive. I mean, but the other one was more expensive and You, Me and you were looking at each other like. And I bet you it’s not near as good. And then you go, well, no, it’s not. And I looked at you, I go, how do you know? And you go, they don’t have it at the top of the menu. It says, world.

02:43
Doesn’t say the world’s best steak. How would you. Obviously, Right.

02:46
And I know you’re referencing.

02:47
Oh, no, we knew were going to have a good night when I made a John Candy reference, the great outdoors about you gotta eat it on the gristle. And I saw you laugh across the table, so I knew it would be.

02:58
Yeah, well, that’s. That was connection on movies. And I knew that when you did the elf thing, I was like. Because I knew you were references. World. Greatest cup of coffee. Anyway, I. I was excited about getting to know you, but I love meeting people that have a good sense of humor, especially with movies. So.

03:15
Yeah. Yeah.

03:16
Well, let’s talk about. Let’s talk about who you are and where you came from and how. How did you get to tire business? Just give our audience a little background on you.

03:24
Sure. All right. I’m from Centerville, Ohio, which is south of Dayton, north of Cincinnati. Went to school out in Pittsburgh, and Art Institute of Pittsburgh and Point park to be. I wanted to be a photojournalist. And I started out in the middle of nowhere in Illinois, out in La Salle, Illinois. And then I went to Freeport, Illinois, which tire people might know as there’s a Titan tire plant there in Freeport. Yeah. And then spent my wife, also. I met her in Pittsburgh. We both started our careers and then ended up both at the Journal Standard in Freeport, Illinois.

04:07
Oh, wow.

04:08
During the Great Recession, we both went through layoffs. She got laid off, and I got promoted. And then I got laid off and got a better job in Canton, Ohio. And so she’s from Cleveland. So we ended up here, where we’re at now, which is we’re just south of Akron in North Canton, Ohio.

04:27
Nice.

04:28
And so, yeah, so I’ve spent 20 years. 20 Plus 23 years in newspapers, first as a photographer, then a page designer, then a writer and an editor, and. And then I met Don Detour and found out there was a thing called the Tire Press. And I was like, there’s actual magazines that just cover the tire industry. And I said, I’m in. And so I told people I felt like leaving newspapers at the time, like the ship was sinking. And I walked right off the ship onto the dock and into the sunset you know, and that’s awesome. It’s been amazing ever since.

05:06
Well, it’s so funny to hear you say that because, you know, Don says, you know, he was sports writer for years, and he’s a sports. He’s a nut. I mean, he’s a sports junkie. He knows it well. But he said, man, had I had the opportunity to work at tire business sooner, I would have done it. Like, he. He likes the industry that much. And he. And you know that when you go out there, because anybody that knows you know, Don, they’re like, oh, I love Don. You know, everybody loves Don.

05:32
Good people. Yeah, he fits right in. Because it’s sort of a thing in the tire industry. It’s much smaller than you think it would be.

05:40
Yeah.

05:40
And everyone’s really kind and welcoming.

05:43
They are. I’ve always said that’s what attractive about the industry as a whole is just the people. But it’s funny, as big as the industry is, and what I mean by big is that everybody has the product. Everybody owns tires. I mean, you have to. But as. As a whole, the industry is not. And I always say you’re. You’re literally two degrees away from anybody you want to meet in this industry. You know, I always call it.

06:06
Say it’s very incestuous. Right. Because you always. Where did that guy used to work? Or where did that person. But I mean, they. Good people stick around, you know, like, they take care of. This industry, takes care of good people. So they.

06:20
It does. Well, you’ve had a lot of experience now, and I think, you know, from. For our audience, you know, we. I think our audience is pretty heavy. Tire dealers, shop owners, et cetera, managers, counter sales reps. What you. You really get a good perspective being at tire business of what the industry is facing. What do you. What, what do you see right now that the industry is facing the most? What are some of the big issues?

06:48
Well, you know, there’s two big ones. And obviously tariffs will remain a big issue. And I think the biggest. The biggest point of that is that, you know, the US can’t make all its tires, so. So it has to import tires. And most of those tires, too, are going to elite projects and government contracts. You know, I mentioned Titan before. Titan makes all farm tires, so it’s not necessarily going to the replacement market. So the replacement market is really, I don’t know, a good 75% comes from imports. And so just that price shift, you know, I think it’s just confusing a lot of people, and I think they’re getting confused on where to raise prices.

07:36
And I also notice, you know, I think one of the big arguments for tariffs was that, you know, if it pushed you sort of up into another tier, you might consider getting a domestic made product, you know, making that extra expense. But you and I both know if you’re watch tire industry like they raise in lower prices than step, it seems, you know, so because the lower tier raised their prices, like, doesn’t mean that everybody else is staying the same. So I, I think it just creates a lot of uneasiness because, you know, when it comes to just inventory and buying and, but aside from that, then I would say right to repair is also like becoming a big issue. That should be what looked at right now.

08:21
Yeah, it’s. And, and I think you’re probably aware I’ve had a, I’ve had Roy Littlefield from TIA on here and he’s talked about that Tim Winkler, who’s with VIP in Maine, man.

08:36
Yeah.

08:37
And they’ve been successful up in Maine, but obviously we’ve got to be more successful across the United States. But do you find that people still don’t know a lot about the issue?

08:48
Yeah. And it’s funny, we just wrote about this in our current issue that came out on Monday, that the biggest thing is either people don’t know about it or think it doesn’t impact them. And we’re seeing more and more that it’s going to impact them. And just because access is going to be restricted and it’s all happening in sort of micro levels right now. But the right to repair issue, it’s really a consumer one where it’s. The consumer should be able to get their product fixed where they want it to get fixed. And so it’s happening across like a whole def. Whole bunch of levels, you know, like, or markets.

09:29
I mean, so like the biggest one is probably cell phones, like where there’s no reason that you shouldn’t be able to get your cell phone screen replaced at the kiosk at the mall for half the price without rewarding, voiding your warranty.

09:44
Right, right.

09:46
And so I think that’s a big issue is dealers translating to their customers that they, their customers should do should understand this too. And I think the biggest thing for dealers is just going to be when they don’t have access to be able to complete jobs. Recently at sema, actually TIA and TIA held a right to repair summit and they talked about simple things that are happening, like where a shop can complete the repair but just can’t turn off the check engine light. And you know, the biggest thing is reflashing or updating the software if you make a repair. There’s a lot of restrictions to that now. And you know, they mentioned, Bill Hamvey of ACA mentioned like windshield wipers now have some sort of adas and they submit data. Right.

10:42
And so like people might not know that you need to put it in service mode and you might need to reflash it just for changing your wipers, you know. And some cars are coming now where if you’ve changed your battery, it’s gotta be reflashed. But if you don’t have access to that, if the manufacturer says no, you gotta take it to a dealership, like that puts you at a severe disadvantage.

11:03
Well, and the thing about it is, and I think everybody knows this, that’s listening, but you know, it’s like this form of servitude, like to the man, to whoever I bought whatever product from. It’s like I’m connected to you now for eternity. I just, I want your product, but I don’t. Why do I have to be connected to you forever? Forever, yes. Yeah. And, and in an essence, it’s really not my product if I bought it. Right. Because you’re not allowing me to fix it or repair it any way that I choose. I have to do it only through you.

11:40
Sure, sure. And here’s an extreme example of that happening in farm, the farm industry, the right to repair issue really goes for like you have these huge, this huge machinery, million dollar machinery. And it’s like the company had, the manufacturer has to be the one to fix it or you’ll void the warranty. And there’s, you know, there was a specific example I sat on this panel the White House did a couple years ago and there was a farmer in Colorado who had a $15 repair he could make on his vehicle. He knew how to make it, he knew how to do it, but it would void his warranty if he did it. And which big thing is if you void that warranty and then something big happens and the warranty is not covering your million dollar machinery anymore? Rape.

12:32
And so but because of that, the decision is right. Do I void that warranty and really screw myself maybe in the future when I actually need the warranty, or do I wait and the problem is again, there’s a bottleneck because everybody needs service. And this guy, he estimated at that time it was going to cost him $80,000 a day in his harvest because it Was harvest season to fix or not?

13:01
That’s sick, man.

13:02
So that was. He ended up fixing it because he was going to lose his whole harvest too. Because it’s, you know, the field is way for you. But that, I mean, that’s an extreme thing. You know, we talked. Another place where right to repair legislation is getting passed is with electric wheelchairs. Yeah. For the same reason that if you rely on electric wheelchair and it goes down, you can’t necessarily wait for the manufacturer to get to it. You know, it’s again bottleneck.

13:29
So your loved one’s supposed to lay in bed until the repairman technically shows up.

13:33
Just stay here on the corner until we can get a new battery for you. Right.

13:36
Because we can’t fix it. Hey, grandma. I’m sorry. I’m sorry. Don’t.

13:40
Yeah.

13:40
You’re stuck here until we get the repairman here. He’s not gonna be here for two weeks, but sit tight.

13:46
Right? Yeah.

13:46
Right.

13:47
So then, but then take that back to. Obviously we already know this, that basic repair, car repair like 75, 70, 75% are going to independent shops. They’re already handling that load. Now if you push more towards the dealers, they can’t handle that and the prices are going to go up. And so that’s really why it’s a consumer issue. Because then it’s not only a, you know, a pain in the ass time issue of waiting, which is really what will get the consumers going. Right. But it’s also going to become a price issue. Yeah. And then that’s why it’s a consumer issue. Because the consumer, it’s their thing. Like they should be able to get their vehicle fixed wherever they want. And so, you know, but it’s from simple things to like how do you lift a riv in properly, Ev properly.

14:38
So you don’t destroy the, you know. Yeah.

14:41
You just. As a shop guy, as a shop operator, you just need the knowledge to know, all right, how do I take care of this vehicle? And give me that information. I can do it. I don’t need to send it back to the manufacturer.

14:53
Yeah. Or the dealer.

14:55
Their dealerships.

14:55
Yeah. I will say that on that front, Tesla is actually the one company that’s been very pro. Like, here’s all our info on how to fix our stuff.

15:05
That’s awesome. That’s so.

15:07
But I mean, you know, but you.

15:09
Know, Elon’s a numbers guy. Elon probably looked at the numbers ago. Hey, I, we’re never going to be able to Handle the volume in our own.

15:18
Yeah. I mean, so you gotta, there’s gotta be some common ground. Right, because they just. Because the consumer just won’t stand for it. What the consumer is going to do is just not buy the vehicle that, you know, that they have stuck or bottleneck into, you know, unless, I mean, I don’t know.

15:36
Well, there’s almost. There would have to be a conspiracy, collaboration, antitrust. Right. For it to happen across the board, that all the manufacturers want to operate this way. And, and that would be your investigation. You looking at all the manufacturers. Because that’s collaboration, that’s antitrust. Because why would. Because if I’m one of the manufacturers, such as Toyota, I’m going to be like the guy that says, hey, we’re not. We’re going to provide. It’s your car. We’re going to give you all the information you want and show you how to fix it if you want to. Otherwise you can bring it into one of our franchise dealerships, etc.

16:11
I told you, this is just going to turn into you and I and conspiracy theories. Right. We take this on anything. No, I mean, yeah. And I mean, so there is, you know, to be fair to the manufacturers, there is the argument of what we really need now. We’re, we’re in the age of data, and that’s what’s being transmitted. And it’s not anymore about, you know, a manufacturer having a specific tool or knowledge. Like, I think generally they’ll be able to get that stuff. But what they need is the data.

16:43
Yeah.

16:43
You know, like that’s, I mean, we’re very close, I feel like, to that point where your car is going to, just, your vehicle is just going to tell you exactly what’s wrong and needs to, you know, like, hey, this totally. Yes, it’s going to.

16:57
Yes.

16:57
The diagnosis should be fairly easy and the process should be really easy. And there’s all these like, sort of roadblocks that are unnecessary to that. And so, I mean, but so to be fair, the manufacturers, though, there is all that data. There is like safety concerns, right?

17:14
Yes.

17:15
But there’s also the distinction of whose data is it. You know, is it the manufacturers or is it the consumer? Because if it’s the consumer, then you have to look at data, you have to look at safety a different way. And I would argue, consumer, like all my data on my vehicle driving back and forth, like, shouldn’t that be my data, you know?

17:35
Well, that’s the whole Point of me, like buying if I’ve paid for the car. That’s a question I had earlier, you know. Or am I in servitude to you by buying your, buying one of your vehicles? Am I in servitude now to you to provide you with data that is technically, like you said, I believe it’s mine, the consumers. But you’re telling me I’m perpetually connected to you as long as I own this car. So now you, technically you own me in a way. Like I’m, you know, and, but yet I had to pay you. I don’t, I think that line of, I think a transaction line is when I buy something, it’s mine, period. If I put out the money for something, it’s mine. Unless I’m buying a subscription to something. And that’s a different business relationship.

18:24
Sure, sure. And you know, I would also say to that, oh, I wanted to add that SEMA just is starting to push ADAS legislation too in the same sort of line. Because when you talk about like advanced driverless assistance systems and they sort of like it’s the precursor to self driving cars. Right, but it’s, yes, but it’s what we use every day. The cameras on our cars, the lane assist, you know, SEMA’s pushing now for federal legislation on that end for third party ADAs. Stuff like what if you want to add whatever to your car, you know, like what if you want to have more sensors or I don’t know, a camera. And now you wouldn’t be able to, like they’re worried that you would be cut out from being able to access, you know, being able to add that. Right?

19:23
Yes, yes. And it’s likely that would be the case, I think. Look, I’m a big per, a big believer independence. And so you know, I, and I want the dealer, the independent dealers that are listening and the shop owners to listen. Please go to the websites like TIA’s website. Please go to SEMA’s website. Please become members of these organizations because they represent our industry well in D.C. on these issues that will personally affect you and infects our industry. And I, I, I can’t state it enough the importance of this right to repair issue because I’m like you, I feel like, I just don’t feel like there’s enough talk about it because I, you know, I get to talk to a lot of people and when I do bring it up or we do bring it comes up in conversation.

20:18
It just doesn’t seem to be an urgency, if that makes sense.

20:22
Yeah, well. And you know what? To be fair to everybody is. It’s not yet. Right. You know, like in soon enough though, it’ll be like, why didn’t we do enough about this? Right. Well, you can’t do anything now. You should have been doing it now. Right. Yeah.

20:41
Or.

20:41
Or actually, this has been going on for more than a decade. So. But yeah. Oh, I’ll tell you what, though. You can if you. Tirebusiness.com our recent editorial and has a QR code that links to tia’s right to repair reporting site.

21:00
Perfect.

21:01
But you can get that obviously on tia. But. So we did. We also put in the issue as sort of like a thing you can cut out and post in your shop. But. So TIA has a reporting tool. It’s pretty easy. It’s like a dozen questions for when you run into a specific right to repair issue. Good. You know, I saw somebody have.

21:25
If you don’t mind, go back and tell me what is the thing that you can print out and put on your.

21:29
It’s a QR code that you scan with your phone.

21:32
Yeah.

21:33
So we put it in the new print edition that is going out entire business. If you get that.

21:39
Okay.

21:40
We have it in there and you can cut it out, post it in your shop. Roy was kind enough to get it for me on my deadline day last week. I reached out to him and he was kind enough to send it to me.

21:54
Perfect. That’s awesome.

21:56
You scan it and it’ll take you right to that tire or tire industry association reporting site.

22:03
And so it’s actually good for the consumer to have access to that, too.

22:08
Yeah. Well, this is. No, this is for. Because I’ll tell you what they’re looking for is specific examples. So they want it in the shop. So, like, one I heard was, I can’t remember the vehicle, but they replaced a motor, I think, in the tailgate and were unable to reflash the software, so it had to go back to the dealer. So what you would do then, you scan it. You go and report this, like, hey, this day, this vehicle model, this specific issue. Right. And so the idea being that when they’re legislated, when they’re lobbying for this, they have specific examples that they can flop on the desk of whoever and say, like, hey, here’s a small business owner and a consumer being denied for the simple reason that they don’t have, like, the password to get in, you.

23:03
Know, Like, I like the way you phrase that.

23:05
You know, like, that’s really.

23:06
Honestly, it’s what it comes down to. We’re talking about something insignificant, but that’s a massive burden to the consumer now because what. Let’s just, you know, all the things that go on to our personal lives and you’re going to have to go get booked to a dealer now, a dealership, and get into their, you know, bays according to their schedule and not your own for something that’s very minor.

23:31
Yeah, well, you know, I wrote about this too. Like, I mean, the worst part of this would be that cars, vehicles pulling in somebody’s lot and the manager is going like, get out of here. We can’t, we can’t do anything for it. You know, and the rub is going to be that I’ve never known a tire person to turn down work. So, like, somewhere there’s going to be some common ground is going to be found. Right?

23:55
Yeah.

23:55
I mean, the dealers just aren’t going to stand for it, so.

23:59
Well, I’m glad that you. I’m glad that you’re a cheerleader for this issue. I think it’s important. I think it’s important for all of us just to keep talking about it. And I’m glad we brought it up on this podcast today because I think it’s. I don’t think we could talk about it enough. And I think you’re right. I think the situation is going to happen. When it does get past us, we’re going to be like, why didn’t anybody do anything or say anything? And it’s too late, you know, And I don’t want it to get there.

24:28
Yeah. Or what’s really going to happen is somebody’s going to go, why is it so expensive to get the battery replaced? You know, like, why is it a thousand dollars now to get in my non electric vehicle? To get, to get in my vehicle, you know, like.

24:42
Yes, yes.

24:44
You know, why all of a sudden is it.

24:46
Yeah, I was just going to take it more to a personal level just to get. Let people know a little bit more about you. What, what is. Before I let you go today, what’s a hobby that you. What does Dave Manley, David Manley, like to do? So.

24:58
Sourdough. Sourdough bread. I make sourdough bread. I started during COVID I make sauerkraut too sometimes, but the bread, I make it. My wife does it now too, and my kids, but we make it a couple times a week, really, so. Yeah. And so I start. I just got into it during COVID You’re right. Just for some to do and. But it’s like a living thing. The. It’s called the mother. So ours is mother manly. So but the older it gets then the more sour it gets. So sometimes you’ll hear about these sourdough mothers that are like a hundred years old.

25:42
That’s fascinating.

25:44
Yeah.

25:44
So I’ve got to try this sometime.

25:48
Oh yeah, your bread. I mean. Yeah, next time I definitely will bake you a loaf next time.

25:55
That’s awesome, man.

25:56
Yeah, yeah, that’s great. And I don’t do. I’ve done tried everything and I don’t do really anything fancy. I like to make one really good type of bread so that everyone in the family eats. So.

26:08
So is it good with just regular butter?

26:11
Oh yeah. Oh yeah. Well, you know what the thing, the best thing about it is, there’s a denseness to it that you can toast it to an extreme and the inside will still say. Will still stay fluffy.

26:27
Really nice.

26:29
It’s good stuff. Yeah. Oh yeah.

26:30
I can’t, I can’t wait to try it. I. I’m a bread lover. I mean there’s not. I don’t think there’s a bread that I don’t like, you know, and so. But I, I do appreciate really good bread when I go out to. So and sourdough is one of them. I mean I like it when some, you know, some restaurants will serve you a sourdough loaf.

26:51
Yeah, yeah. Well, I. So I gift it to like everybody, you know, like the neighbors. And I used to have my kids. Bus driver would trade me eggs. She had chickens. And so she would trade me like a couple dozen eggs for sourdough. But something I would found I give it to new neighbors around the neighborhood. And it was a good judge. I could tell from people. Like one time I gave it to this new family moved in and the guy about my age, he looks at and goes, wow, big bag of carbs. Thanks. And I was like, I don’t like you. I was like, you’re not gonna fit in here. They don’t live here anymore.

27:25
You didn’t make it. That’s, you know, hey, I’m sure everybody’s had fresh eggs, but my gosh, are they not incredible. The difference between fresh eggs and store bought.

27:37
Oh, yo. Yeah, yeah. It was crazy. It was good. It was the flavor of the yolk.

27:44
The flavor of the yolk is 3x at least. It’s it’s just. You know what I mean?

27:49
Oh, yeah. The quality of it, too. Yeah. Oh, yeah.

27:51
It’s fantastic. Well, that’s cool. I did not know that about you. That’s. That’s like. You almost got me wanting to come up with some. I tell you what I’ve done. We’ve. We’ve done it maybe twice, but I told my wife, I said, I’d like to get better at it. We should keep doing it. But, like, making really good homemade pizza.

28:08
Oh, yeah, we do that. Yeah, Yeah.

28:11
I mean, because you could get it to. You could. I mean, obviously the ingredients are fresh, and you get to do and pick and choose what you’re doing, and you can dice it up as small as you want. Your, you know, your veggies on there. Sometimes you might want a little more minced, etc. But it’s just. Man, when you make a good one, you’re really proud of it.

28:31
Oh, yeah. Oh, yeah. Yeah. We have one of those outdoor, like, pizza stoves, like a sort of.

28:39
Yeah.

28:40
And it’s. It’s fun because it gets so hot. You know, it’s like 600 degrees or maybe above that, but. Oh, yeah. But we def. That’s definitely a trial and error one. Sometimes you fish that thing out and just send it over the fence. You know, it’s a goner. Yeah, yeah. But no, I love that. I’m very much hands on. I love, like, just working on the house, working on cars, working on whatever. And that’s awesome. Yeah. Just, like, making stuff. I did. I do a lot of sauerkraut, too.

29:12
That’s interesting. You picked that sauerkraut.

29:15
You know what were at. There’s a place in. So we. Actually, where I’m at is if we go 45 minutes or south of me, it’s Amish country, like, legit Amish country. And there’s a great place out there called Layman’s that’s like this giant. It’s like, I don’t know. Giant Megastore, but it’s all Amish stuff. And so were there, and they just had a cool thing, and I was like, what is that for? And they’re like, it’s for sauerkraut. And I was like, what the heck? I’m gonna buy this thing and do sauerkraut. And so it’s good.

29:52
That’s awesome. So do you make Reuben sandwiches?

29:55
Oh, yeah, yeah. I mean, you end up doing everything with it. Once you, like. They haven’t made it in A while. Because you get, you know, like, after a while, you’re like, all right, enough with the sauerkraut.

30:07
That’s what I was thinking. I, I would not take that with bread, though. I could do that one every day. I could eat bread. I mean. Yeah. Well, I gotta tell you, man, I really appreciate you being on the podcast. It’s been a pleasure.

30:19
Yeah. Hey, thanks for having me. Anytime.

30:21
And listen, I want you, I’d like you to do this for the sake of tire business and the business that we’re in. If you feel like there’s an issue that we need to get out to the audience or whatever and at least talk about, let me know and we’ll do another podcast and just, you know, restrict it to just that topic.

30:45
Sure, yeah, that’d be great.

30:46
Okay. Well, man, again, thank you. And to audience out there, thank you very much for being part of the podcast. You know, we love you. We’ll see you next time here at the Gain Traction Podcast. Hey folks, Mike Edge here with the Gain Traction Podcast. Real quick, we get a lot of people ask us, they know Gain Traction, but who’s Tread Partners? Well, Tread Partners is our parent company and they’re a marketing agency dedicated strictly to tire and automotive repair shops. Anywhere from five locations all the way up to hundreds of locations in primarily one field that is always a pain for most people is paid search or PPC or Google Ads. We see enormous amount of waste in it and we see inefficient spend in it. If you want to know if you’re doing well or not, give us a call.

31:30
We’ll help you. We’ll audit your account. We’ll look under the hood and tell you if you’re doing things the right way or the wrong way and help you optimize that spend. You can reach me and I’ll direct you in the right [email protected] or feel free to go to treadpartners.com the website to all our listeners, thank you for being part of the Gain Traction podcast. We are grateful for you. If you’d like to find more podcasts like this, please visit gaintraction podcast.com if you’d like to make a guest recommendation, please email [email protected] this episode has been powered by Tread Partners, the leader in digital marketing for multi location tire and auto repair shops. To learn more about tread partners, visit treadpartners.com.

Contents hide

1 In this episode…

2 Here’s a glimpse of what you’ll learn:

3 Resources mentioned in this episode:

4 Quotable Moments:

5 Action Steps: